{"reference": {"slug": "rolex-day-date-228238", "brand": "Rolex", "ref": "228238", "model": "Day-Date 40 (President)", "case_material": "18k Yellow Gold", "url": "https://mostexpensivewatches.net/reference/rolex-day-date-228238"}, "lang": "ja", "url": "https://mostexpensivewatches.net/ja/alternatives/rolex-day-date-228238", "reference_url": "https://mostexpensivewatches.net/ja/reference/rolex-day-date-228238", "review_url": "https://mostexpensivewatches.net/ja/review/rolex-day-date-228238", "listing_stats": {"count": 155, "median": 100000.0, "low": 12500.0, "high": 100000.0, "brands": 1, "merchants": 2}, "auction_comp_count": 0, "alternatives": [{"reference": {"slug": "rolex-cellini-date-50519-white-gold", "brand": "Rolex", "ref": "50519", "model": "Cellini Date", "case_material": "18k White Gold", "url": "https://mostexpensivewatches.net/reference/rolex-cellini-date-50519-white-gold"}, "score": 20, "why_compare": "Same rolex collector universe; shared search intent: 18k, date; similar gold case profile.", "listing_stats": {"count": 19, "median": 12900.0, "low": 3000.0, "high": 24925.0, "brands": 1, "merchants": 2}, "top_listing": {"id": "h_7077950357579", "brand": "Rolex", "model": "Rolex Cellini 50535", "reference": "50535", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "condition": "excellent", "box_papers": "full_set", "price_usd": 24925.0, "currency": "USD", "merchant_slug": "hodinkee", "merchant_url": "https://shop.hodinkee.com/products/rolex-cellini-50535-10-21-rol-x27s1q", "image_url": "https://cdn.shopify.com/s/files/1/0146/0732/files/Rolex-Cellini-50535-10-21-ROL-X27S1Q-c3e9b6e60d1a.jpg?v=1714583119", "title": "Rolex Rolex Cellini 50535", "description": "This pre-owned Rolex Cellini 50535 watch is in very good condition. 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shared search intent: gold, rolex; similar gold case profile.", "listing_stats": {"count": 0, "median": 0, "low": 0, "high": 0}, "top_listing": null, "auction_comp_count": 1, "review_url": "https://mostexpensivewatches.net/ja/review/rolex-daytona-rainbow-116595", "alternatives_url": "https://mostexpensivewatches.net/ja/alternatives/rolex-daytona-rainbow-116595"}, {"reference": {"slug": "rolex-sea-dweller-126603-yellow-rolesor", "brand": "Rolex", "ref": "126603", "model": "Sea-Dweller", "case_material": "Yellow Rolesor", "url": "https://mostexpensivewatches.net/reference/rolex-sea-dweller-126603-yellow-rolesor"}, "score": 13, "why_compare": "Same rolex collector universe; shared search intent: rolex, yellow.", "listing_stats": {"count": 89, "median": 13000.0, "low": 8400.0, "high": 47000.0, "brands": 1, "merchants": 2}, "top_listing": {"id": "h_16266295542105", "brand": "Rolex", "model": "Rolex Sea-Dweller 1665 Great White MK1 Dial with Box and Papers", "reference": "1665", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "condition": "excellent", "box_papers": "full_set", "price_usd": 21600.0, "currency": "USD", "merchant_slug": "bulang-and-sons", "merchant_url": "https://bulangandsons.com/products/rolex-sea-dweller-1665-great-white-mk1-dial-with-box-and-papers-w3700", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3700RolexSea-Dweller1665Boxandpaperset_221_1x1_8dd1c123-3c26-4b9e-9ad6-f79b7f494f16.jpg?v=1778659695", "title": "Rolex Rolex Sea-Dweller 1665 Great White MK1 Dial with Box and Papers", "description": " The Rolex Sea-Dweller Reference 1665, introduced around 1967, was developed for saturation diving, featuring a groundbreaking helium escape valve and 2,000 ft (610 m) water resistance. 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Is this über-rare beauty not the most Calatrava-esque Rolex ever? \n   \n Just look at it! \n   \n A stunning 9kt gold case—presumably made for the UK market—with an elegantly machined bezel, high-gloss gilt dial, applied Rolex script, arrow markers, and those iconic applied 3/6/9 Arabic numerals. And let’s not forget that super cool Air-King font and the sharp dauphine hand", "listed_at": "2026-05-18T08:05:41+02:00", "in_stock": true, "url": "https://mostexpensivewatches.net/listing/h_15842666119513", "outbound_url": "https://bulangandsons.com/products/rolex-oyster-perpetual-air-king-gilt-dial-in-9k-yellow-gold-ref-1002-w3429", "affiliate_network": "none", "outbound_available": true}, "auction_comp_count": 0, "review_url": "https://mostexpensivewatches.net/ja/review/rolex-air-king-126900-new-generation", "alternatives_url": "https://mostexpensivewatches.net/ja/alternatives/rolex-air-king-126900-new-generation"}, {"reference": {"slug": "rolex-daytona-6262-vintage-chronograph", "brand": "Rolex", "ref": "6262", "model": "Cosmograph Daytona", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-6262-vintage-chronograph"}, "score": 11, "why_compare": "Same rolex collector universe; shared search intent: rolex.", "listing_stats": {"count": 19, "median": 84900.0, "low": 19350.0, "high": 199000.0, "brands": 1, "merchants": 2}, "top_listing": {"id": "h_15974695371097", "brand": "Rolex", "model": "Rolex Cosmograph Daytona 6262 Exotic White Dial", "reference": "6262", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "condition": "excellent", "box_papers": "full_set", "price_usd": 199000.0, "currency": "USD", "merchant_slug": "bulang-and-sons", "merchant_url": "https://bulangandsons.com/products/rolex-cosmograph-daytona-6262-exotic-white-dial-w3423", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3423RolexCosmographDaytonaexoticwhitedialref6262_252_1x1_359f90df-b668-4ccf-ae82-02315d9e808f.jpg?v=1764841079", "title": "Rolex Rolex Cosmograph Daytona 6262 Exotic White Dial", "description": " One of the most iconic wristwatch models in history is the Rolex Daytona. It occupies an ultra-rare status among vintage Rolex collectors, often regarded as the ultimate grail. The entire line of 4-digit Daytona references is celebrated for their rarity, beauty, and collectibility, with a particular dial layout known as the “grail”- the so-called exotic dials ! \n   \n Many enthusiasts are already ", "listed_at": "2026-05-18T08:05:41+02:00", "in_stock": true, "url": "https://mostexpensivewatches.net/listing/h_15974695371097", "outbound_url": "https://bulangandsons.com/products/rolex-cosmograph-daytona-6262-exotic-white-dial-w3423", "affiliate_network": "none", "outbound_available": true}, "auction_comp_count": 1, "review_url": "https://mostexpensivewatches.net/ja/review/rolex-daytona-6262-vintage-chronograph", "alternatives_url": "https://mostexpensivewatches.net/ja/alternatives/rolex-daytona-6262-vintage-chronograph"}, {"reference": {"slug": "rolex-daytona-6263-big-red", "brand": "Rolex", "ref": "6263", "model": "Cosmograph Daytona Big Red", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-6263-big-red"}, "score": 11, "why_compare": "Same rolex collector universe; shared search intent: rolex.", "listing_stats": {"count": 22, "median": 77450.0, "low": 6400.0, "high": 199000.0, "brands": 1, "merchants": 3}, "top_listing": {"id": "h_15974695371097", "brand": "Rolex", "model": "Rolex Cosmograph Daytona 6262 Exotic White Dial", "reference": "6262", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "condition": "excellent", "box_papers": "full_set", "price_usd": 199000.0, "currency": "USD", "merchant_slug": "bulang-and-sons", "merchant_url": "https://bulangandsons.com/products/rolex-cosmograph-daytona-6262-exotic-white-dial-w3423", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3423RolexCosmographDaytonaexoticwhitedialref6262_252_1x1_359f90df-b668-4ccf-ae82-02315d9e808f.jpg?v=1764841079", "title": "Rolex Rolex Cosmograph Daytona 6262 Exotic White Dial", "description": " One of the most iconic wristwatch models in history is the Rolex Daytona. It occupies an ultra-rare status among vintage Rolex collectors, often regarded as the ultimate grail. 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Add the Explorer, the Datejust… yet no model from the Genevan manufacturer captures collectors’ hearts quite like the Daytona! \n   \n The watch we now know", "listed_at": "2026-05-18T08:05:39+02:00", "in_stock": true, "url": "https://mostexpensivewatches.net/listing/h_16007272464729", "outbound_url": "https://bulangandsons.com/products/rolex-cosmograph-daytona-tropical-dial-ref-6239-w3537", "affiliate_network": "none", "outbound_available": true}, "auction_comp_count": 1, "review_url": "https://mostexpensivewatches.net/ja/review/rolex-daytona-paul-newman-6239", "alternatives_url": "https://mostexpensivewatches.net/ja/alternatives/rolex-daytona-paul-newman-6239"}]}