{"brand": {"name": "Rolex", "slug": "rolex", "url": "https://mostexpensivewatches.net/brand/rolex", "tier": "icon", "founded": 1905, "country": "Switzerland"}, "lang": "en", "inventory": {"count": 3001, "median": 10200.0, "low": 3000.0, "high": 375000.0, "brands": 1, "merchants": 8, "in_stock": 126}, "listings": [{"id": "h_7696629006545", "title": "Rolex Rolex Daytona 6263", "brand": "Rolex", "model": "Rolex Daytona 6263", "reference": "6263", "price_usd": 295000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/IMG_2108.jpg?v=1769895586", "detail_url": "https://mostexpensivewatches.net/listing/h_7696629006545", "buy_url": "https://mostexpensivewatches.net/out/h_7696629006545", "available": true}, {"id": 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"brand": "Rolex", "model": "Rolex Yacht-Master 42 226668TBR", "reference": "56-01026", "price_usd": 145000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 42.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Rolex_Yacht-Master_42_226668TBR.jpg?v=1781297929", "detail_url": "https://mostexpensivewatches.net/listing/h_7756091818193", "buy_url": "https://mostexpensivewatches.net/out/h_7756091818193", "available": true}, {"id": "h_7739653488849", "title": "Rolex Rolex Daytona 6263 \"Big Red\"", "brand": "Rolex", "model": "Rolex Daytona 6263 \"Big Red\"", "reference": "6263", "price_usd": 135000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Rolex_Daytona_6263_Big_Red.jpg?v=1777672314", "detail_url": "https://mostexpensivewatches.net/listing/h_7739653488849", "buy_url": "https://mostexpensivewatches.net/out/h_7739653488849", "available": true}, {"id": "h_16229910544729", "title": "Rolex Rolex Chronograph ref. 4500 Pulsations Dial", "brand": "Rolex", "model": "Rolex Chronograph ref. 4500 Pulsations Dial", "reference": "4500", "price_usd": 119000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 36.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3602RolexPulsationsdialchronographref4500_08_1x1_401a3986-ff1b-4c3c-8563-190d108945fa.jpg?v=1775566086", "detail_url": "https://mostexpensivewatches.net/listing/h_16229910544729", "buy_url": "https://mostexpensivewatches.net/out/h_16229910544729", "available": true}, {"id": "h_7834946469997", "title": "Rolex 1979 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "brand": "Rolex", "model": "1979 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "reference": "1979", "price_usd": 105000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img039120.jpg?v=1759284157", "detail_url": "https://mostexpensivewatches.net/listing/h_7834946469997", "buy_url": "https://mostexpensivewatches.net/out/h_7834946469997", "available": true}, {"id": "h_9568077775170", "title": "Rolex Day-Date 36 36mm Green Ombré Dial Diamond-Set Bezel with Diamond-Set President Bracelet - 128348RBR | 2024 Model", "brand": "Rolex", "model": "Day-Date 36 36mm Green Ombré Dial Diamond-Set Bezel with Diamond-Set President Bracelet - 128348RBR | 2024 Model", "reference": "2024", "price_usd": 100000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 36.0, "movement": "Automatic", "complications": [], "merchant_slug": "watch-affinity", "merchant_name": "Watch-Affinity", "image_url": "https://cdn.shopify.com/s/files/1/0683/2449/1586/files/m128348rbr-0069.jpg?v=1718301425", "detail_url": "https://mostexpensivewatches.net/listing/h_9568077775170", "buy_url": "https://mostexpensivewatches.net/out/h_9568077775170", "available": true}, {"id": "h_7740733718737", "title": "Rolex Rolex Daytona 6265 \"Big Red\"", "brand": "Rolex", "model": "Rolex Daytona 6265 \"Big Red\"", "reference": "6265", "price_usd": 98500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Rolex_Daytona_6265_Big_Red.jpg?v=1778085520", "detail_url": "https://mostexpensivewatches.net/listing/h_7740733718737", "buy_url": "https://mostexpensivewatches.net/out/h_7740733718737", "available": true}], "references": [{"slug": "rolex-daytona-116500", "brand": "Rolex", "ref": "116500LN", "model": "Daytona Ceramic", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-116500", "description": "The Rolex Cosmograph Daytona reference 116500LN was produced between 2016 and 2023, marking the first time the stainless steel Daytona featured a monobloc Cerachrom ceramic bezel. Collectors value this reference for its caliber 4130 automatic movement, which offers a 72-hour power reserve and a vertical clutch architecture. The 40mm 904L steel case was available with either a white \"Panda\" dial or a black dial, both featuring snailed sub-dials. This reference is historically significant as the final 40mm steel Daytona generation before the 2023 introduction of the 126500LN. On the secondary market, prices typically range from $22,000 to $35,000 depending on the dial color and condition. A notable production detail is the transition in the \"Swiss Made\" text at six o'clock, where later examples include a small Rolex crown between the words, a feature sought by collectors of late-series models."}, {"slug": "rolex-daytona-116506", "brand": "Rolex", "ref": "116506", "model": "Daytona Platinum 'Ice Blue'", "case_material": "Platinum", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-116506", "description": "The Rolex Cosmograph Daytona reference 116506 was introduced in 2013 to commemorate the 50th anniversary of the Daytona line and remained in production until 2023. This reference is constructed entirely from 950 platinum, featuring a chestnut brown monobloc Cerachrom bezel and a signature ice blue dial, a colorway Rolex reserves exclusively for its platinum models. It is powered by the in-house caliber 4130, a self-winding mechanical chronograph movement with a 72-hour power reserve. Collectors distinguish between the standard luminous bar index dial and the more expensive version featuring baguette-cut diamond hour markers. On the secondary market, prices typically range from $90,000 to $130,000 depending on condition and configuration. A notable production variant includes the \"Arabic\" dial version, featuring Eastern Arabic numerals, which was produced in limited quantities primarily for the Middle Eastern market and commands a significant premium at auction."}, {"slug": "rolex-daytona-paul-newman-6239", "brand": "Rolex", "ref": "6239", "model": "Daytona 'Paul Newman' (vintage)", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-paul-newman-6239", "description": "The Rolex Cosmograph Daytona reference 6239 was produced from approximately 1963 to 1969 and represents the first iteration of the Daytona line. Collectors prioritize this reference for its steel tachymeter bezel and the manual-wind Valjoux 722 movement. The \"Paul Newman\" designation refers specifically to the exotic dial, characterized by an outer seconds track in a contrasting color and sub-dials featuring art deco numerals with square-tipped markers. Unlike later references, the 6239 utilizes pump pushers rather than screw-down versions, resulting in a lower water resistance rating. On the current secondary market, stainless steel 6239 models with authentic exotic dials typically command prices between $200,000 and $500,000 depending on condition and provenance. A notable historical benchmark occurred in 2017 when Paul Newman’s personal 6239 sold at auction for $17.75 million, establishing the reference as a primary driver of the vintage chronograph market."}, {"slug": "rolex-daytona-rainbow-116595", "brand": "Rolex", "ref": "116595RBOW", "model": "Daytona Rainbow Everose", "case_material": "Everose Gold", "url": "https://mostexpensivewatches.net/reference/rolex-daytona-rainbow-116595", "description": "The Rolex Daytona reference 116595RBOW in 18k Everose gold was introduced at Baselworld 2018 as a successor to the previous yellow and white gold iterations. It features the in-house caliber 4130, a vertical clutch chronograph movement with a 72-hour power reserve. Collectors prioritize this reference for its factory-set bezel containing 36 baguette-cut sapphires in a graduated rainbow spectrum, complemented by 11 sapphire hour markers and a case lug and crown guard set with 56 brilliant-cut diamonds. The dial utilizes \"Gold Crystals\" for the chronograph sub-dials, a material created through an internal crystallization process. While technically in production, annual output is extremely limited due to the difficulty of sourcing matching gemstones. On the secondary market, prices typically range from $450,000 to over $600,000. A notable variant includes the \"full pave\" version, which features a diamond-encrusted dial and bracelet center links."}, {"slug": "rolex-submariner-126610ln", "brand": "Rolex", "ref": "126610LN", "model": "Submariner Date", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-submariner-126610ln", "description": "The Rolex Submariner Date reference 126610LN entered production in September 2020 and remains in the current catalog. This reference is significant for introducing the 41mm case architecture, which features slimmer, more tapered lugs compared to its \"super case\" predecessor, and an increased lug width of 21mm. It houses the caliber 3235 movement, incorporating the Chronergy escapement and providing a 70-hour power reserve. The dial is black lacquer with a Cerachrom ceramic bezel insert and Chromalight luminescence. Collectors prioritize this model for its modernized proportions that more closely resemble vintage aesthetics while utilizing current mechanical technology. On the secondary market, prices typically range from $13,000 to $16,000 depending on condition and documentation. A notable production detail is the inclusion of a small Rolex crown emblem between \"Swiss\" and \"Made\" at the six o'clock position, signifying the updated movement generation."}, {"slug": "rolex-gmt-master-126710blro", "brand": "Rolex", "ref": "126710BLRO", "model": "GMT-Master II 'Pepsi'", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126710blro", "description": "The Rolex GMT-Master II reference 126710BLRO entered production in 2018 and remains in the current catalog. Collectors prioritize this reference for its Cerachrom bidirectional bezel in red and blue, a color scheme historically associated with the original 1954 GMT-Master. This model features the caliber 3285 movement, which incorporates the Chronergy escapement and offers a 70-hour power reserve. The 40mm Oystersteel case was initially launched exclusively on a five-link Jubilee bracelet, though an Oyster bracelet option became available in 2021. On the secondary market, prices typically range from $18,000 to $22,000 depending on the year and condition. A notable production detail involves the \"Mk1\" bezel inserts from 2018, which exhibit more pastel shades of pink and purple compared to the deeper red and blue tones found on later iterations, often commanding a premium among specialized collectors."}, {"slug": "rolex-gmt-master-126719blro", "brand": "Rolex", "ref": "126719BLRO", "model": "GMT-Master II 'Pepsi' White Gold", "case_material": "18k White Gold", "url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126719blro", "description": "The Rolex GMT-Master II reference 126719BLRO entered production in 2019 and remains in the current catalog. This reference is constructed from 18k white gold and features the caliber 3285 movement, which offers a 70-hour power reserve and a Chronergy escapement. Collectors value this model for its weight, precious metal status, and the blue and red Cerachrom bezel insert. While the standard version features a midnight blue dial, a notable variant exists with a meteorite dial, which is highly sought after due to the unique crystalline structure of each slice. On the secondary market, prices typically range from $38,000 to $55,000 depending on the dial configuration and condition. Early 2019 production models are significant as they transitioned the white gold GMT-Master II from the previous black dial 116719BLRO to the current blue or meteorite dial options."}, {"slug": "rolex-day-date-228238", "brand": "Rolex", "ref": "228238", "model": "Day-Date 40 (President)", "case_material": "18k Yellow Gold", "url": "https://mostexpensivewatches.net/reference/rolex-day-date-228238", "description": "The Rolex Day-Date 40 reference 228238 was introduced at Baselworld 2015 and remains in current production. This reference replaced the 41mm Day-Date II, featuring a refined 40mm case diameter and the introduction of the caliber 3255 movement, which offers a 70-hour power reserve and Chronergy escapement. Constructed entirely of 18k yellow gold, it features the signature three-link President bracelet with ceramic inserts inside the links to prevent stretching over time. Collectors prioritize this reference for its technical improvements over previous generations and the availability of the \"commemorative\" olive green dial, released for the model's 60th anniversary. On the secondary market, prices typically range from $38,000 to $55,000 depending on dial configuration and condition. A notable variant includes the \"Eisenkiesel\" dial, a dark brown quartz stone featuring iron oxide inclusions, which commands a significant premium over standard lacquer or sunray dial options."}, {"slug": "rolex-sea-dweller-126603-yellow-rolesor", "brand": "Rolex", "ref": "126603", "model": "Sea-Dweller", "case_material": "Yellow Rolesor", "url": "https://mostexpensivewatches.net/reference/rolex-sea-dweller-126603-yellow-rolesor", "description": "The Rolex Sea-Dweller reference 126603, introduced at Baselworld 2019, remains in current production as the first Sea-Dweller to feature Yellow Rolesor, a combination of Oystersteel and 18k yellow gold. Collectors evaluate this reference for its 43mm case diameter and the inclusion of the caliber 3235 movement, which offers a 70-hour power reserve and a Chronergy escapement. The dial features gold-toned \"Sea-Dweller\" text to match the bezel and center links, while maintaining the technical specifications of the line, including a helium escape valve and 1,220-meter water resistance. On the secondary market, this reference typically trades between $14,500 and $17,500 depending on condition and completeness. A notable production detail is the use of the Cerachrom bezel with gold-pVD coated numerals, marking a departure from the historically all-steel tool watch aesthetic of the Sea-Dweller collection since its 1967 inception."}, {"slug": "rolex-sea-dweller-126600-red-text", "brand": "Rolex", "ref": "126600", "model": "Sea-Dweller 50th Anniversary", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-sea-dweller-126600-red-text", "description": "The Rolex Sea-Dweller reference 126600 entered production in 2017 to commemorate the model's 50th anniversary and remains in the current catalog. This reference introduced a 43mm stainless steel case, a departure from the traditional 40mm size, and integrated the caliber 3235 movement with a 70-hour power reserve. Collectors prioritize this model for its \"Single Red\" dial, featuring the Sea-Dweller name in red text as a tribute to the original 1967 prototype. It was also the first Sea-Dweller to include a cyclops magnification lens over the date window, a controversial design shift for the line. On the secondary market, prices typically range between $13,000 and $16,000 depending on condition and documentation. Early 2017 production units are sometimes distinguished by collectors as \"Mark 1\" dials, which lack the small Rolex crown emblem at the six o'clock position introduced in later iterations."}, {"slug": "rolex-yacht-master-42-226658-yellow-gold", "brand": "Rolex", "ref": "226658", "model": "Yacht-Master 42", "case_material": "18k Yellow Gold", "url": "https://mostexpensivewatches.net/reference/rolex-yacht-master-42-226658-yellow-gold", "description": "The Rolex Yacht-Master 42 reference 226658 was introduced at Watches and Wonders in 2022 and remains in current production. This reference marks the first time the 42mm Yacht-Master was rendered in 18k yellow gold, expanding the line beyond the initial white gold version. It features a bidirectional rotatable bezel with a matte black Cerachrom insert and raised numerals, paired with a black lacquer dial and the Oysterflex elastomer bracelet. The watch is powered by the caliber 3235 movement, which offers a 70-hour power reserve and a Paramagnetic blue Parachrom hairspring. Collectors monitor this reference for its balance of precious metal weight and the durability of the Glidelock extension system. On the secondary market, prices typically range between $26,000 and $32,000 depending on condition and completeness. A notable production detail is the inclusion of the \"Falcon’s Eye\" stone dial variant available within the same 42mm yellow gold case architecture."}, {"slug": "rolex-air-king-126900-new-generation", "brand": "Rolex", "ref": "126900", "model": "Air-King", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-air-king-126900-new-generation", "description": "The Rolex Air-King reference 126900 was introduced in 2022 and remains in current production. This reference represents a significant technical update over its predecessor, the 116900, by incorporating the caliber 3230 movement with a 70-hour power reserve and a Chronergy escapement. Collectors value this specific model for its redesigned 40mm Oystersteel case, which now features integrated crown guards and a thinner profile. The dial retains the distinctive aviation-instrument aesthetic but adds a \"0\" before the five-minute marker for visual symmetry and includes optimized Chromalight lume on the 3, 6, and 9 numerals. The bracelet was also updated to include the Oysterlock safety clasp and the Easylink extension system. On the secondary market, this reference typically trades between $8,500 and $10,500. A notable production detail is that the 126900 is the first Air-King to feature crown guards, aligning its case architecture with Rolex professional sports models."}], "reviews": [{"slug": "rolex-daytona-116500", "lang": "en", "title": "Rolex Daytona Ceramic 116500LN review", "name": "Rolex Daytona Ceramic 116500LN", "brand": "Rolex", "model": "Daytona Ceramic", "reference": "116500LN", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-daytona-116500", "reference_url": "https://mostexpensivewatches.net/reference/rolex-daytona-116500", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Daytona Ceramic 116500LN is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 116500LN because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 17, "median": 28700.0, "low": 23200.0, "high": 49950.0, "brands": 1, "merchants": 3}, "auction_comp_count": 0}, {"slug": "rolex-daytona-116506", "lang": "en", "title": "Rolex Daytona Platinum 'Ice Blue' 116506 review", "name": "Rolex Daytona Platinum 'Ice Blue' 116506", "brand": "Rolex", "model": "Daytona Platinum 'Ice Blue'", "reference": "116506", "case_material": "Platinum", "url": "https://mostexpensivewatches.net/review/rolex-daytona-116506", "reference_url": "https://mostexpensivewatches.net/reference/rolex-daytona-116506", "score": {"overall": 7.5, "liquidity": 5, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Daytona Platinum 'Ice Blue' 116506 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Platinum. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 116506 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 1, "median": 102285.0, "low": 102285.0, "high": 102285.0, "brands": 1, "merchants": 1}, "auction_comp_count": 0}, {"slug": "rolex-daytona-paul-newman-6239", "lang": "en", "title": "Rolex Daytona 'Paul Newman' (vintage) 6239 review", "name": "Rolex Daytona 'Paul Newman' (vintage) 6239", "brand": "Rolex", "model": "Daytona 'Paul Newman' (vintage)", "reference": "6239", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-daytona-paul-newman-6239", "reference_url": "https://mostexpensivewatches.net/reference/rolex-daytona-paul-newman-6239", "score": {"overall": 9.2, "liquidity": 10, "scarcity": 9, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Daytona 'Paul Newman' (vintage) 6239 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 6239 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 10, "median": 64075.0, "low": 51900.0, "high": 315000.0, "brands": 1, "merchants": 2}, "auction_comp_count": 6}, {"slug": "rolex-daytona-rainbow-116595", "lang": "en", "title": "Rolex Daytona Rainbow Everose 116595RBOW review", "name": "Rolex Daytona Rainbow Everose 116595RBOW", "brand": "Rolex", "model": "Daytona Rainbow Everose", "reference": "116595RBOW", "case_material": "Everose Gold", "url": "https://mostexpensivewatches.net/review/rolex-daytona-rainbow-116595", "reference_url": "https://mostexpensivewatches.net/reference/rolex-daytona-rainbow-116595", "score": {"overall": 7.5, "liquidity": 5, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Daytona Rainbow Everose 116595RBOW is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Everose Gold. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 116595RBOW because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 0, "median": 0, "low": 0, "high": 0}, "auction_comp_count": 1}, {"slug": "rolex-submariner-126610ln", "lang": "en", "title": "Rolex Submariner Date 126610LN review", "name": "Rolex Submariner Date 126610LN", "brand": "Rolex", "model": "Submariner Date", "reference": "126610LN", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-submariner-126610ln", "reference_url": "https://mostexpensivewatches.net/reference/rolex-submariner-126610ln", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Submariner Date 126610LN is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126610LN because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 441, "median": 13400.0, "low": 7350.0, "high": 300000.0, "brands": 1, "merchants": 3}, "auction_comp_count": 0}, {"slug": "rolex-gmt-master-126710blro", "lang": "en", "title": "Rolex GMT-Master II 'Pepsi' 126710BLRO review", "name": "Rolex GMT-Master II 'Pepsi' 126710BLRO", "brand": "Rolex", "model": "GMT-Master II 'Pepsi'", "reference": "126710BLRO", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-gmt-master-126710blro", "reference_url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126710blro", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex GMT-Master II 'Pepsi' 126710BLRO is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126710BLRO because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 80, "median": 15000.0, "low": 9650.0, "high": 35500.0, "brands": 1, "merchants": 3}, "auction_comp_count": 0}, {"slug": "rolex-gmt-master-126719blro", "lang": "en", "title": "Rolex GMT-Master II 'Pepsi' White Gold 126719BLRO review", "name": "Rolex GMT-Master II 'Pepsi' White Gold 126719BLRO", "brand": "Rolex", "model": "GMT-Master II 'Pepsi' White Gold", "reference": "126719BLRO", "case_material": "18k White Gold", "url": "https://mostexpensivewatches.net/review/rolex-gmt-master-126719blro", "reference_url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126719blro", "score": {"overall": 7.5, "liquidity": 5, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex GMT-Master II 'Pepsi' White Gold 126719BLRO is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in 18k White Gold. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126719BLRO because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 1, "median": 35500.0, "low": 35500.0, "high": 35500.0, "brands": 1, "merchants": 1}, "auction_comp_count": 0}, {"slug": "rolex-day-date-228238", "lang": "en", "title": "Rolex Day-Date 40 (President) 228238 review", "name": "Rolex Day-Date 40 (President) 228238", "brand": "Rolex", "model": "Day-Date 40 (President)", "reference": "228238", "case_material": "18k Yellow Gold", "url": "https://mostexpensivewatches.net/review/rolex-day-date-228238", "reference_url": "https://mostexpensivewatches.net/reference/rolex-day-date-228238", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Day-Date 40 (President) 228238 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in 18k Yellow Gold. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 228238 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 155, "median": 100000.0, "low": 12500.0, "high": 100000.0, "brands": 1, "merchants": 2}, "auction_comp_count": 0}, {"slug": "rolex-sea-dweller-126603-yellow-rolesor", "lang": "en", "title": "Rolex Sea-Dweller 126603 review", "name": "Rolex Sea-Dweller 126603", "brand": "Rolex", "model": "Sea-Dweller", "reference": "126603", "case_material": "Yellow Rolesor", "url": "https://mostexpensivewatches.net/review/rolex-sea-dweller-126603-yellow-rolesor", "reference_url": "https://mostexpensivewatches.net/reference/rolex-sea-dweller-126603-yellow-rolesor", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Sea-Dweller 126603 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Yellow Rolesor. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126603 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 104, "median": 13000.0, "low": 7950.0, "high": 78000.0, "brands": 1, "merchants": 3}, "auction_comp_count": 0}, {"slug": "rolex-sea-dweller-126600-red-text", "lang": "en", "title": "Rolex Sea-Dweller 50th Anniversary 126600 review", "name": "Rolex Sea-Dweller 50th Anniversary 126600", "brand": "Rolex", "model": "Sea-Dweller 50th Anniversary", "reference": "126600", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-sea-dweller-126600-red-text", "reference_url": "https://mostexpensivewatches.net/reference/rolex-sea-dweller-126600-red-text", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Sea-Dweller 50th Anniversary 126600 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126600 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 12, "median": 13275.0, "low": 12900.0, "high": 13800.0, "brands": 1, "merchants": 1}, "auction_comp_count": 0}, {"slug": "rolex-yacht-master-42-226658-yellow-gold", "lang": "en", "title": "Rolex Yacht-Master 42 226658 review", "name": "Rolex Yacht-Master 42 226658", "brand": "Rolex", "model": "Yacht-Master 42", "reference": "226658", "case_material": "18k Yellow Gold", "url": "https://mostexpensivewatches.net/review/rolex-yacht-master-42-226658-yellow-gold", "reference_url": "https://mostexpensivewatches.net/reference/rolex-yacht-master-42-226658-yellow-gold", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Yacht-Master 42 226658 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in 18k Yellow Gold. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 226658 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 62, "median": 11450.0, "low": 4850.0, "high": 145000.0, "brands": 1, "merchants": 4}, "auction_comp_count": 0}, {"slug": "rolex-air-king-126900-new-generation", "lang": "en", "title": "Rolex Air-King 126900 review", "name": "Rolex Air-King 126900", "brand": "Rolex", "model": "Air-King", "reference": "126900", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/review/rolex-air-king-126900-new-generation", "reference_url": "https://mostexpensivewatches.net/reference/rolex-air-king-126900-new-generation", "score": {"overall": 8.0, "liquidity": 7, "scarcity": 7, "recognition": 10, "buying_risk_control": 8}, "verdict": "Rolex Air-King 126900 is a serious collector reference because it combines brand recognition, recognizable design language and a case profile in Stainless Steel. The strongest examples trade on condition, originality, full set documentation and clean provenance.", "why_collectors_care": "Collectors search for Rolex 126900 because the reference is easy to identify, hard to replace quickly and widely understood by dealers, auction houses and private clients. That liquidity matters when prices move.", "market_position": "For Rolex, the best market signal is not only asking price. Compare live listings with documented auction results, recent availability and whether the same configuration appears repeatedly or disappears quickly.", "buying_checklist": ["Confirm the exact reference, dial, case material and production-era details.", "Prioritize full set examples with service history and seller reputation.", "Compare the ask against auction comps, not only other listings.", "Check polish, replacement parts and provenance before wiring funds."], "listing_stats": {"count": 95, "median": 4500.0, "low": 3100.0, "high": 15000.0, "brands": 1, "merchants": 4}, "auction_comp_count": 0}], "auction_lots": [{"slug": "rolex-paul-newman-daytona-6239", "brand": "Rolex", "reference": "6239", "model": "Daytona 'Paul Newman'", "case_material": "Stainless Steel", "hammer_usd": 17752500, "year_sold": 2017, "venue": "Phillips New York", "lot_summary": "Paul Newman's personal Daytona, gifted by his wife Joanne Woodward in the late 1960s. Caseback inscribed 'DRIVE CAREFULLY ME'. The watch that defined the exotic-dial Daytona category.", "url": "https://mostexpensivewatches.net/auctions/rolex-paul-newman-daytona-6239"}, {"slug": "rolex-6265-2018", "brand": "Rolex", "reference": "6265", "model": "Cosmograph Daytona \"The Unicorn\"", "case_material": "18k White Gold", "hammer_usd": 5936906, "year_sold": 2018, "venue": "Phillips Geneva", "lot_summary": "The only known vintage white gold manual-winding Daytona ever produced, donated by collector John Goldberger to benefit the Children Action charity.", "source_url": "https://www.phillips.com/detail/rolex/CH080318/8", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6265-2018"}, {"slug": "rolex-6263-2020", "brand": "Rolex", "reference": "6263", "model": "Cosmograph Daytona \"Big Red\"", "case_material": "Stainless Steel", "hammer_usd": 5475000, "year_sold": 2020, "venue": "Phillips New York", "lot_summary": "Paul Newman's personal 'Big Red' Daytona, gifted by his wife and worn by the actor for over two decades.", "source_url": "https://www.phillips.com/detail/rolex/NY080120/38", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6263-2020"}, {"slug": "rolex-daytona-john-mayer-6263", "brand": "Rolex", "reference": "6263", "model": "Daytona 'Big Red' (John Mayer's)", "case_material": "Stainless Steel", "hammer_usd": 5400000, "year_sold": 2024, "venue": "Phillips New York", "lot_summary": "Featured in John Mayer's 'Talking Watches' episode. Black dial 6263 'Big Red' Daytona — one of the most photographed vintage Daytonas in the modern era.", "url": "https://mostexpensivewatches.net/auctions/rolex-daytona-john-mayer-6263"}, {"slug": "rolex-6270-2025", "brand": "Rolex", "reference": "6270", "model": "Cosmograph Daytona \"The King\"", "case_material": "18k Yellow Gold", "hammer_usd": 5230100, "year_sold": 2025, "venue": "Sotheby's Hong Kong", "lot_summary": "Commissioned by Sultan Qaboos of Oman, this is one of only eight known examples, featuring a baguette-cut diamond bezel and a pavé-set diamond dial with sapphire hour markers.", "source_url": "https://www.sothebys.com/en/articles/the-5-most-expensive-rolex-watches", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6270-2025"}, {"slug": "rolex-bao-dai-6062", "brand": "Rolex", "reference": "6062", "model": "Triple-Calendar Moonphase 'Bao Dai'", "case_material": "18k Yellow Gold", "hammer_usd": 5066000, "year_sold": 2017, "venue": "Phillips Geneva", "lot_summary": "Owned by Emperor Bao Dai of Vietnam. Only known 6062 with black dial + diamond markers. One of three diamond-set 6062s known to exist.", "url": "https://mostexpensivewatches.net/auctions/rolex-bao-dai-6062"}, {"slug": "rolex-6263-lemon-dial-the-legend", "brand": "Rolex", "reference": "6263", "model": "Daytona 'The Legend'", "case_material": "18k Yellow Gold", "hammer_usd": 3726000, "year_sold": 2017, "venue": "Phillips Geneva", "lot_summary": "One of only three known yellow gold 6263 Daytonas with a 'Paul Newman' lemon dial and screw-down pushers. This lot set a world record for the reference at the time of sale due to its extreme rarity and exceptional condition.", "url": "https://mostexpensivewatches.net/auctions/rolex-6263-lemon-dial-the-legend"}, {"slug": "rolex-paul-newman-rcco-john-goldberger", "brand": "Rolex", "reference": "6263 'RCO'", "model": "Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated", "case_material": "Stainless Steel", "hammer_usd": 3724000, "year_sold": 2018, "venue": "Phillips Geneva", "lot_summary": "Exotic-dial 6263 with 'RCO' configuration (Rosso Corsa Outline). From John Goldberger collection.", "url": "https://mostexpensivewatches.net/auctions/rolex-paul-newman-rcco-john-goldberger"}, {"slug": "rolex-16516-2021", "brand": "Rolex", "reference": "16516", "model": "Cosmograph Daytona", "case_material": "Platinum", "hammer_usd": 3100000, "year_sold": 2021, "venue": "Sotheby's Hong Kong", "lot_summary": "A unique platinum Daytona featuring a turquoise lacquered \"Stella\" dial, powered by the Zenith-based caliber 4030 and manufactured circa 1998.", "source_url": "https://www.sothebys.com/en/articles/rolex-cosmograph-daytona-a-watch-of-mythical-origin", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-16516-2021"}, {"slug": "rolex-6240-2018", "brand": "Rolex", "reference": "6240", "model": "Cosmograph Daytona \"The Neanderthal\"", "case_material": "Stainless Steel", "hammer_usd": 3012422, "year_sold": 2018, "venue": "Phillips Geneva", "lot_summary": "A unique transitional reference featuring oversized white subdials and Art Deco numerals, predating the standard Paul Newman dial configuration.", "source_url": "https://www.phillips.com/detail/rolex/CH080318/32", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6240-2018"}, {"slug": "rolex-6241-2023", "brand": "Rolex", "reference": "6241", "model": "Daytona \"John Player Special\"", "case_material": "18k Yellow Gold", "hammer_usd": 2800000, "year_sold": 2023, "venue": "Sotheby's Geneva", "lot_summary": "An exceptionally rare 18k yellow gold Paul Newman Daytona with the iconic black-and-gold \"JPS\" livery, one of only approximately 300 gold examples produced.", "source_url": "https://www.sothebys.com/en/articles/the-5-most-expensive-rolex-daytona-watches-sold-at-auction", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6241-2023"}, {"slug": "rolex-4113-2016", "brand": "Rolex", "reference": "4113", "model": "Split-Seconds Chronograph", "case_material": "Stainless Steel", "hammer_usd": 2466793, "year_sold": 2016, "venue": "Phillips Geneva", "lot_summary": "The only split-seconds chronograph ever produced by Rolex, one of only 12 examples made and never offered for public sale.", "source_url": "https://www.phillips.com/detail/rolex/CH080116/56", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-4113-2016"}], "docs": {"search": "https://mostexpensivewatches.net/api/listings/search?brand=Rolex&limit=12", "references": "https://mostexpensivewatches.net/api/references?brand=Rolex&limit=12", "reviews": "https://mostexpensivewatches.net/api/reviews?brand=Rolex&lang=en&limit=12", "auctions": "https://mostexpensivewatches.net/api/auctions?brand=Rolex&limit=12"}}