{"reference": {"slug": "h-moser-cie-8327-1400", "brand": "H. Moser & Cie", "ref": "8327-1400", "model": "Swiss Mad Watch & Swiss Alp Watch Prototype", "case_material": "Cheese / Brass and rhodium plated", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/h-moser-cie-8327-1400", "description": "The H. Moser & Cie. Swiss Mad Watch, reference 8327-1400, was produced as a unique piece in 2017 to protest changes in Swiss Made labeling requirements. The 42mm case is constructed from a stabilized resin composite containing genuine Vacherin Mont d’Or cheese, paired with a cowhide strap. It features a red fumé dial with white indices, mimicking the Swiss flag, and houses the hand-wound caliber HMC 327 with a 72-hour power reserve. While the original cheese-cased watch was a singular prototype, Moser also produced the Swiss Alp Watch on which the silhouette is based. The Swiss Mad Watch sold at a Christie’s charity auction in 2017 for 102,500 CHF. Because it is a unique piece, it does not have a standard secondary market range, though its historical significance as a satirical protest piece maintains its value in the high five-figure to low six-figure bracket."}, "listing_stats": {"count": 2, "median": 61050.0, "low": 24100.0, "high": 98000.0, "brands": 1, "merchants": 1}, "listings": [{"id": "h_7428602101969", "title": "H. Moser & Cie STREAMLINER CYLINDRICAL TOURBILLON ALPINE LIMITED EDITION", "brand": "H. Moser & Cie", "model": "STREAMLINER CYLINDRICAL TOURBILLON ALPINE LIMITED EDITION", "reference": "—", "price_usd": 98000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 42.3, "movement": "Automatic", "complications": ["Tourbillon"], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Alpine.1.jpg?v=1717011248", "detail_url": "https://mostexpensivewatches.net/listing/h_7428602101969", "buy_url": "https://mostexpensivewatches.net/out/h_7428602101969", "available": true}, {"id": "h_7428597809361", "title": "H. Moser & Cie STREAMLINER CENTRE SECONDS PURPLE HAZE", "brand": "H. Moser & Cie", "model": "STREAMLINER CENTRE SECONDS PURPLE HAZE", "reference": "—", "price_usd": 24100.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/purplehaze.1.jpg?v=1717009492", "detail_url": "https://mostexpensivewatches.net/listing/h_7428597809361", "buy_url": "https://mostexpensivewatches.net/out/h_7428597809361", "available": true}], "auction_lots": [{"slug": "h-moser-cie-8327-1400-5324-0200-2017", "brand": "H. Moser & Cie", "reference": "8327-1400 / 5324-0200", "model": "Swiss Mad Watch & Swiss Alp Watch Prototype", "case_material": "Cheese / Brass and rhodium plated", "hammer_usd": 126250, "year_sold": 2017, "venue": "Christie's Geneva", "lot_summary": "A provocative lot of two watches sold for charity; the Swiss Mad watch features a case made from real Swiss cheese to protest 'Swiss Made' regulations.", "source_url": "https://www.christies.com/lot/lot-6075116", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/h-moser-cie-8327-1400-5324-0200-2017"}]}