{"reference": {"slug": "heuer-740303", "brand": "Heuer", "ref": "740303", "model": "Monaco PVD", "case_material": "Black PVD Coated Stainless Steel", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/heuer-740303", "description": "The Heuer Monaco reference 740303 was produced in the mid-1970s, specifically around 1974 to 1975, as a late evolution of the original square-cased chronograph. Collectors prioritize this reference for its black PVD-coated stainless steel case, a departure from the standard brushed steel finishes of the era. It is powered by the manual-wind Valjoux 7740 movement rather than the earlier automatic Calibre 11 or 12. The dial features a matte black finish with orange accents on the hands and registers, creating a high-contrast aesthetic. Due to the fragility of early PVD coatings, finding examples with intact finishes is difficult, contributing to its rarity. On the secondary market, prices typically range from $40,000 to $80,000 depending on the condition of the coating. A notable example, formerly owned by Sammy Davis Jr., sold at auction in 2021 for over $450,000, highlighting the premium placed on provenance."}, "listing_stats": {"count": 5, "median": 8900.0, "low": 3650.0, "high": 27000.0, "brands": 1, "merchants": 3}, "listings": [{"id": "h_1513435103341", "title": "Heuer ***Unpolished*** 1970s Heuer Monaco (Ref. 1133B) \"Steve McQueen\" W/ Box and Papers", "brand": "Heuer", "model": "***Unpolished*** 1970s Heuer Monaco (Ref. 1133B) \"Steve McQueen\" W/ Box and Papers", "reference": "1133B", "price_usd": 27000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/DSC09781_58fbeac6-abd7-48cc-a210-8221424c01dc.jpg?v=1573506485", "detail_url": "https://mostexpensivewatches.net/listing/h_1513435103341", "buy_url": "https://mostexpensivewatches.net/out/h_1513435103341", "available": false}, {"id": "h_6572435964013", "title": "Heuer *Unpolished* Tropical 1970s Heuer Monaco (Ref. 1133B) \"Steve McQueen\"", "brand": "Heuer", "model": "*Unpolished* Tropical 1970s Heuer Monaco (Ref. 1133B) \"Steve McQueen\"", "reference": "1133B", "price_usd": 15000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/DSC09091_236cb116-4401-4ef7-8573-b3b7034ae82b.jpg?v=1620425478", "detail_url": "https://mostexpensivewatches.net/listing/h_6572435964013", "buy_url": "https://mostexpensivewatches.net/out/h_6572435964013", "available": false}, {"id": "h_15751426900313", "title": "Heuer Heuer Monaco Ref 1133 Grey Dial", "brand": "Heuer", "model": "Heuer Monaco Ref 1133 Grey Dial", "reference": "1133", "price_usd": 8900.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-782_Heuer_Monaco_1133_09-2.jpg?v=1756207204", "detail_url": "https://mostexpensivewatches.net/listing/h_15751426900313", "buy_url": "https://mostexpensivewatches.net/out/h_15751426900313", "available": false}, {"id": "h_7636161560663", "title": "Heuer TAG Heuer Monaco Chronograph 'Racing Green' Limited Edition", "brand": "Heuer", "model": "TAG Heuer Monaco Chronograph 'Racing Green' Limited Edition", "reference": "40993083", "price_usd": 6950.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "analog-shift", "merchant_name": "Analog/Shift", "image_url": "https://cdn.shopify.com/s/files/1/0809/1255/files/AS12034_40993083_TAGHEUER_MONACOCHRONOGRAPHRACINGGREEN_CAW218E.FC6565--6.jpg?v=1778178344", "detail_url": "https://mostexpensivewatches.net/listing/h_7636161560663", "buy_url": "https://mostexpensivewatches.net/out/h_7636161560663", "available": false}, {"id": "h_6810356449389", "title": "Heuer Tag Heuer Monaco (Ref. CW2111-0) \"Black Dial", "brand": "Heuer", "model": "Tag Heuer Monaco (Ref. CW2111-0) \"Black Dial", "reference": "CW2111", "price_usd": 3650.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/Img48461.jpg?v=1652830511", "detail_url": "https://mostexpensivewatches.net/listing/h_6810356449389", "buy_url": "https://mostexpensivewatches.net/out/h_6810356449389", "available": false}], "auction_lots": [{"slug": "heuer-740303-n-2010", "brand": "Heuer", "reference": "740303 N", "model": "Monaco PVD \"Dark Lord\"", "case_material": "Black PVD Coated Stainless Steel", "hammer_usd": 74700, "year_sold": 2010, "venue": "Bonhams London", "lot_summary": "A near-mint example from the Arno Haslinger collection, this rare black PVD Monaco achieved a record price at the time, doubling its high estimate.", "source_url": "https://www.bonhams.com/auctions/18267/lot/98/", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/heuer-740303-n-2010"}]}