{"query": "Rolex Pepsi", "brand": null, "total": 10, "limit": 10, "matches": [{"slug": "rolex-gmt-master-126710blro", "brand": "Rolex", "ref": "126710BLRO", "model": "GMT-Master II 'Pepsi'", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126710blro", "description": "The Rolex GMT-Master II reference 126710BLRO entered production in 2018 and remains in the current catalog. Collectors prioritize this reference for its Cerachrom bidirectional bezel in red and blue, a color scheme historically associated with the original 1954 GMT-Master. This model features the caliber 3285 movement, which incorporates the Chronergy escapement and offers a 70-hour power reserve. The 40mm Oystersteel case was initially launched exclusively on a five-link Jubilee bracelet, though an Oyster bracelet option became available in 2021. On the secondary market, prices typically range from $18,000 to $22,000 depending on the year and condition. A notable production detail involves the \"Mk1\" bezel inserts from 2018, which exhibit more pastel shades of pink and purple compared to the deeper red and blue tones found on later iterations, often commanding a premium among specialized collectors.", "score": 28}, {"slug": "rolex-gmt-master-126719blro", "brand": "Rolex", "ref": "126719BLRO", "model": "GMT-Master II 'Pepsi' White Gold", "case_material": "18k White Gold", "url": "https://mostexpensivewatches.net/reference/rolex-gmt-master-126719blro", "description": "The Rolex GMT-Master II reference 126719BLRO entered production in 2019 and remains in the current catalog. This reference is constructed from 18k white gold and features the caliber 3285 movement, which offers a 70-hour power reserve and a Chronergy escapement. Collectors value this model for its weight, precious metal status, and the blue and red Cerachrom bezel insert. While the standard version features a midnight blue dial, a notable variant exists with a meteorite dial, which is highly sought after due to the unique crystalline structure of each slice. On the secondary market, prices typically range from $38,000 to $55,000 depending on the dial configuration and condition. Early 2019 production models are significant as they transitioned the white gold GMT-Master II from the previous black dial 116719BLRO to the current blue or meteorite dial options.", "score": 28}, {"slug": "rolex-6241", "brand": "Rolex", "ref": "6241", "model": "Daytona", "case_material": "18k Yellow Gold", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6241", "description": "The Rolex Daytona reference 6241 in 18k yellow gold was produced between approximately 1965 and 1969. This reference is distinguished by its black acrylic tachymeter bezel and non-oyster, pump-style chronograph pushers. It houses the manual-wind Valjoux 722 or 722-1 caliber movement. Collectors prioritize this reference due to its limited production run; while roughly 3,000 units of the 6241 were manufactured across all metals, only an estimated 300 to 400 were executed in 18k yellow gold. Current secondary market valuations typically fall within the mid-to-high six-figure range, depending on condition and dial configuration. A notable variant is the \"Paul Newman\" John Player Special (JPS) dial, characterized by a black background with gold sub-dials. In 2023, a high-condition 18k yellow gold 6241 JPS achieved an auction price exceeding $2.5 million, reflecting the rarity of the gold case paired with the exotic dial.", "score": 20}, {"slug": "rolex-6264", "brand": "Rolex", "ref": "6264", "model": "Daytona", "case_material": "18k Yellow Gold", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6264", "description": "The Rolex Daytona reference 6264 was produced for a brief period between approximately 1969 and 1972, serving as a transitional model between the pump-pusher and screw-down pusher eras. In 18k yellow gold, the reference is significantly rarer than its steel counterparts, with production estimates suggesting only a few hundred units were manufactured. It features a 37mm Oyster case, a black acrylic tachymeter bezel, and the manual-wind Caliber 727 movement. Collectors value this reference for its short production window and the specific combination of the vintage pump-pusher aesthetic with the upgraded high-beat movement. On the secondary market, 18k gold examples typically command prices in the mid-to-high six-figure range. A notable variant is the \"Paul Newman\" dial configuration, which achieved a record result for the reference when a \"John Player Special\" 6264 sold for over $1.5 million at auction.", "score": 20}, {"slug": "rolex-air-king-126900-new-generation", "brand": "Rolex", "ref": "126900", "model": "Air-King", "case_material": "Stainless Steel", "url": "https://mostexpensivewatches.net/reference/rolex-air-king-126900-new-generation", "description": "The Rolex Air-King reference 126900 was introduced in 2022 and remains in current production. This reference represents a significant technical update over its predecessor, the 116900, by incorporating the caliber 3230 movement with a 70-hour power reserve and a Chronergy escapement. Collectors value this specific model for its redesigned 40mm Oystersteel case, which now features integrated crown guards and a thinner profile. The dial retains the distinctive aviation-instrument aesthetic but adds a \"0\" before the five-minute marker for visual symmetry and includes optimized Chromalight lume on the 3, 6, and 9 numerals. The bracelet was also updated to include the Oysterlock safety clasp and the Easylink extension system. On the secondary market, this reference typically trades between $8,500 and $10,500. A notable production detail is that the 126900 is the first Air-King to feature crown guards, aligning its case architecture with Rolex professional sports models.", "score": 20}, {"slug": "rolex-1803", "brand": "Rolex", "ref": "1803", "model": "Day-Date", "case_material": "18k Yellow Gold", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-1803", "description": "The Rolex Day-Date reference 1803 in 18k yellow gold was produced from approximately 1958 through 1977. Collectors prioritize this reference for its \"pie-pan\" dial, characterized by a recessed outer perimeter, and its acrylic crystal, which distinguish it from later sapphire-crystal models. Early iterations utilized the caliber 1555 movement, while later versions transitioned to the higher-beat caliber 1556; notably, neither movement features a quickset date function. The 36mm Oyster case features a fluted bezel and 20mm lug width. On the current secondary market, prices typically range from $10,000 to $18,000 depending on the presence of the hidden-clasp President bracelet and overall case thickness. A significant variant includes the \"Stella\" dial, featuring bright lacquered enamel, which can command prices exceeding $50,000 at auction. Condition evaluation focuses on the sharpness of the hallmarks and the degree of bracelet stretch.", "score": 20}, {"slug": "rolex-6541", "brand": "Rolex", "ref": "6541", "model": "Milgauss", "case_material": "Stainless Steel", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6541", "description": "The Rolex Milgauss reference 6541 was produced between approximately 1956 and 1960 as a specialized tool for scientists and engineers. It features a 38mm stainless steel Oyster case equipped with a soft iron Faraday cage to protect the caliber 1030 movement from magnetic fields up to 1,000 gauss. Collectors prioritize this reference for its honeycomb-textured dial, rotating black graduated bezel, and distinctive lightning bolt seconds hand. Due to low commercial demand during its original production run, surviving examples are rare. On the secondary market, prices typically occupy the mid-to-high six-figure range depending on condition and original components. A notable variant includes the version produced without the rotating bezel, featuring a smooth polished bezel instead, primarily for the US market. In 2023, a tropical dial reference 6541 set a record for the model at auction, selling for approximately 2.2 million CHF.", "score": 20}, {"slug": "rolex-1675", "brand": "Rolex", "ref": "1675", "model": "GMT-Master", "case_material": "Stainless Steel", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-1675", "description": "The Rolex GMT-Master reference 1675 was produced from approximately 1959 until 1980, representing one of the longest production runs in the brand's history. Collectors value this reference for its transition from the caliber 1565 to the 1575 movement, which introduced the hacking seconds feature in the early 1970s. The model is characterized by its matte dial, though early examples featured glossy gilt dials with pointed crown guards. The aluminum bezel inserts, available in \"Pepsi\" blue and red or all-black, are prone to unique fading patterns that influence market value. Secondary market prices typically range from $15,000 to over $50,000 depending on condition, provenance, and specific dial variations. A notable variant is the \"Radial\" or \"Mini-Dial,\" where the luminous hour markers are positioned closer to the center of the dial, which often commands a premium at auction due to its relative rarity.", "score": 20}, {"slug": "rolex-6542", "brand": "Rolex", "ref": "6542", "model": "GMT-Master", "case_material": "18k Yellow Gold", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6542", "description": "The Rolex GMT-Master reference 6542 in 18k yellow gold was produced between approximately 1955 and 1959. This reference represents the first generation of the GMT-Master line, originally developed for Pan Am pilots. The gold variant is significantly rarer than the steel counterpart, featuring a 38mm case without crown guards and the caliber 1036, 1065, or 1066 movement. Collectors prioritize this reference for its \"Bakelite\" bezel insert, which is prone to cracking and contains radioactive strontium-90. Gold models typically feature \"nipple\" dials with elevated hour markers and leaf-shaped hands. On the secondary market, prices for 18k gold 6542 models generally fall within the mid-to-high six-figure range, depending heavily on the preservation of the fragile bezel. A notable auction result occurred in 2016 when a well-preserved example with a cognac-colored Bakelite bezel sold for over $200,000.", "score": 20}, {"slug": "rolex-6200", "brand": "Rolex", "ref": "6200", "model": "Submariner", "case_material": "Stainless Steel", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6200", "description": "Produced briefly around 1954, the Rolex Submariner reference 6200 is a foundational diver’s watch characterized by its \"Big Crown\" 8mm winding mechanism and lack of crown guards. Collectors prioritize this reference for its A.296 self-winding movement and the distinctive \"Explorer-style\" 3-6-9 Arabic numeral dial, a feature rarely seen on later Submariner models. The 6200 features a thicker case than its contemporaries to accommodate the movement and provide a 200-meter depth rating. Due to its limited production run, estimated at approximately 300 units, the reference occupies the high-six-figure price bracket on the secondary market. A notable auction result occurred in 2017 when a well-preserved example sold for over $500,000. Evaluation focuses on the presence of the original \"Long 5\" bezel insert and the gilt printing on the dial, as these components significantly impact the valuation of this specific reference.", "score": 20}]}