{"reference": {"slug": "rolex-6264", "brand": "Rolex", "ref": "6264", "model": "Daytona", "case_material": "18k Yellow Gold", "provenance": "extracted_from_auction_comps", "url": "https://mostexpensivewatches.net/reference/rolex-6264", "description": "The Rolex Daytona reference 6264 was produced for a brief period between approximately 1969 and 1972, serving as a transitional model between the pump-pusher and screw-down pusher eras. In 18k yellow gold, the reference is significantly rarer than its steel counterparts, with production estimates suggesting only a few hundred units were manufactured. It features a 37mm Oyster case, a black acrylic tachymeter bezel, and the manual-wind Caliber 727 movement. Collectors value this reference for its short production window and the specific combination of the vintage pump-pusher aesthetic with the upgraded high-beat movement. On the secondary market, 18k gold examples typically command prices in the mid-to-high six-figure range. A notable variant is the \"Paul Newman\" dial configuration, which achieved a record result for the reference when a \"John Player Special\" 6264 sold for over $1.5 million at auction."}, "listing_stats": {"count": 182, "median": 31000.0, "low": 4500.0, "high": 375000.0, "brands": 1, "merchants": 6}, "listings": [{"id": "h_7696629006545", "title": "Rolex Rolex Daytona 6263", "brand": "Rolex", "model": "Rolex Daytona 6263", "reference": "6263", "price_usd": 295000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/IMG_2108.jpg?v=1769895586", "detail_url": "https://mostexpensivewatches.net/listing/h_7696629006545", "buy_url": "https://mostexpensivewatches.net/out/h_7696629006545", "available": true}, {"id": "h_7748647452881", "title": "Rolex Rolex Daytona 126528 \"Le Mans\"", "brand": "Rolex", "model": "Rolex Daytona 126528 \"Le Mans\"", "reference": "126528", "price_usd": 235000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Rolex_Daytona_126528_Le_Mans.jpg?v=1780085319", "detail_url": "https://mostexpensivewatches.net/listing/h_7748647452881", "buy_url": "https://mostexpensivewatches.net/out/h_7748647452881", "available": true}, {"id": "h_15974695371097", "title": "Rolex Rolex Cosmograph Daytona 6262 Exotic White Dial", "brand": "Rolex", "model": "Rolex Cosmograph Daytona 6262 Exotic White Dial", "reference": "6262", "price_usd": 199000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3423RolexCosmographDaytonaexoticwhitedialref6262_251_1x1_0f2d08e0-906d-4d39-8d94-cb45b76c022b.jpg?v=1781191130", "detail_url": "https://mostexpensivewatches.net/listing/h_15974695371097", "buy_url": "https://mostexpensivewatches.net/out/h_15974695371097", "available": true}, {"id": "h_7669938028753", "title": "Rolex Rolex Daytona 6265", "brand": "Rolex", "model": "Rolex Daytona 6265", "reference": "6265", "price_usd": 190000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/IMG_1565.jpg?v=1764455747", "detail_url": "https://mostexpensivewatches.net/listing/h_7669938028753", "buy_url": "https://mostexpensivewatches.net/out/h_7669938028753", "available": true}, {"id": "h_7739653488849", "title": "Rolex Rolex Daytona 6263 \"Big Red\"", "brand": "Rolex", "model": "Rolex Daytona 6263 \"Big Red\"", "reference": "6263", "price_usd": 135000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 37.0, "movement": "Automatic", "complications": [], "merchant_slug": "material-good", "merchant_name": "Material Good", "image_url": "https://cdn.shopify.com/s/files/1/0561/5190/0369/files/Rolex_Daytona_6263_Big_Red.jpg?v=1777672314", "detail_url": "https://mostexpensivewatches.net/listing/h_7739653488849", "buy_url": "https://mostexpensivewatches.net/out/h_7739653488849", "available": true}, {"id": "h_7834946469997", "title": "Rolex 1979 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "brand": "Rolex", "model": "1979 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "reference": "1979", "price_usd": 105000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img039120.jpg?v=1759284157", "detail_url": "https://mostexpensivewatches.net/listing/h_7834946469997", "buy_url": "https://mostexpensivewatches.net/out/h_7834946469997", "available": true}, {"id": "h_7740733718737", "title": "Rolex Rolex Daytona 6265 \"Big Red\"", "brand": "Rolex", "model": "Rolex Daytona 6265 \"Big Red\"", "reference": "6265", "price_usd": 98500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless 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III \"Tiffany & Co.\" Dial", "brand": "Rolex", "model": "*Unpolished* 1991 Rolex 'Zenith' Daytona 18K YG (Ref. 16528) Champagne Mk. III \"Tiffany & Co.\" Dial", "reference": "16528", "price_usd": 97500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img037187.jpg?v=1750819739", "detail_url": "https://mostexpensivewatches.net/listing/h_7674434388077", "buy_url": "https://mostexpensivewatches.net/out/h_7674434388077", "available": true}, {"id": "h_7987694895213", "title": "Rolex 1983 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "brand": "Rolex", "model": "1983 Rolex Daytona (Ref. 6263) Silver \"Big Red\" Dial", "reference": "1983", "price_usd": 89500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img041636.jpg?v=1771890828", "detail_url": "https://mostexpensivewatches.net/listing/h_7987694895213", "buy_url": "https://mostexpensivewatches.net/out/h_7987694895213", "available": true}, {"id": "h_7984354066541", "title": "Rolex 1978 Rolex Daytona (Ref. 6265) Black \"Floating Big Red\" Dial", "brand": "Rolex", "model": "1978 Rolex Daytona (Ref. 6265) Black \"Floating Big Red\" Dial", "reference": "1978", "price_usd": 87500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img041618.jpg?v=1771546563", "detail_url": "https://mostexpensivewatches.net/listing/h_7984354066541", "buy_url": "https://mostexpensivewatches.net/out/h_7984354066541", "available": true}, {"id": "h_6981856133229", "title": "Rolex 1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box & Papers", "brand": "Rolex", "model": "1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box & Papers", "reference": "1964", "price_usd": 83750.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/Img014686_adf1a74f-70e4-48fa-b0cc-ca6c7544fd32.jpg?v=1677124515", "detail_url": "https://mostexpensivewatches.net/listing/h_6981856133229", "buy_url": "https://mostexpensivewatches.net/out/h_6981856133229", "available": true}, {"id": "h_8078536409197", "title": "Rolex 1978 Rolex Daytona (Ref. 6265) Black \"Floating Big Red\" Dial W/ Box & Extensive Documentation", "brand": "Rolex", "model": "1978 Rolex Daytona (Ref. 6265) Black \"Floating Big Red\" Dial W/ Box & Extensive Documentation", "reference": "1978", "price_usd": 82000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img043293copy2_3defa5bd-686e-450a-9b34-e42dabdb3905.jpg?v=1778190990", "detail_url": "https://mostexpensivewatches.net/listing/h_8078536409197", "buy_url": "https://mostexpensivewatches.net/out/h_8078536409197", "available": true}, {"id": "h_16316199829849", "title": "Rolex Rolex Cosmograph Daytona 6263 Silver Sigma Dial", "brand": "Rolex", "model": "Rolex Cosmograph Daytona 6263 Silver Sigma Dial", "reference": "6263", "price_usd": 72900.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3781RolexDaytonaSilverSigmadialref6263_0021x1B.jpg?v=1779451243", "detail_url": "https://mostexpensivewatches.net/listing/h_16316199829849", "buy_url": "https://mostexpensivewatches.net/out/h_16316199829849", "available": true}, {"id": "h_16244598374745", "title": "Rolex Rolex Cosmograph Daytona 6239 Black Dial", "brand": "Rolex", "model": "Rolex Cosmograph Daytona 6239 Black Dial", "reference": "6239", "price_usd": 51900.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-3749RolexCosmographDaytona6239BlackDial_020_1x1_2009c3f8-faf1-4163-badf-2ff9aa1a8fba.jpg?v=1782743321", "detail_url": "https://mostexpensivewatches.net/listing/h_16244598374745", "buy_url": "https://mostexpensivewatches.net/out/h_16244598374745", "available": true}, {"id": "h_7379954729069", "title": "Rolex 1991 Rolex Two-Tone Zenith Daytona (Ref. 16523) Black Mk. III \"Inverted 6\" Dial W/ Box, Papers, & Original Sales Receipt", "brand": "Rolex", "model": "1991 Rolex Two-Tone Zenith Daytona (Ref. 16523) Black Mk. III \"Inverted 6\" Dial W/ Box, Papers, & Original Sales Receipt", "reference": "16523", "price_usd": 31500.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": ["Chronograph"], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img026771.jpg?v=1715129339", "detail_url": "https://mostexpensivewatches.net/listing/h_7379954729069", "buy_url": "https://mostexpensivewatches.net/out/h_7379954729069", "available": true}, {"id": "h_6828880789613", "title": "Rolex 1967 Rolex Daytona (Ref. 6240) \"Paul Newman Exotic Dial\"", "brand": "Rolex", "model": "1967 Rolex Daytona (Ref. 6240) \"Paul Newman Exotic Dial\"", "reference": "1967", "price_usd": 375000.0, "currency": "USD", "condition": "unworn", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/Img2435_e6da477f-5464-4a6a-82c7-76f41e336cea.jpg?v=1655491977", "detail_url": "https://mostexpensivewatches.net/listing/h_6828880789613", "buy_url": "https://mostexpensivewatches.net/out/h_6828880789613", "available": false}, {"id": "h_6882917154925", "title": "Rolex 1968 Rolex Daytona (Ref. 6239) White \"Paul Newman\" Dial W/ Box & Papers", "brand": "Rolex", "model": "1968 Rolex Daytona (Ref. 6239) White \"Paul Newman\" Dial W/ Box & Papers", "reference": "1968", "price_usd": 315000.0, "currency": "USD", "condition": "unworn", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/Img6485.jpg?v=1663785262", "detail_url": "https://mostexpensivewatches.net/listing/h_6882917154925", "buy_url": "https://mostexpensivewatches.net/out/h_6882917154925", "available": false}, {"id": "h_8051570114669", "title": "Rolex 1969 Rolex Daytona (Ref. 6239) White \"Paul Newman\" Dial W/ Box, Papers, & Provenance Article", "brand": "Rolex", "model": "1969 Rolex Daytona (Ref. 6239) White \"Paul Newman\" Dial W/ Box, Papers, & Provenance Article", "reference": "1969", "price_usd": 310000.0, "currency": "USD", "condition": "unworn", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img043033_690d05ae-73e7-465e-ba1b-dd0e12f1da4c.jpg?v=1776113217", "detail_url": "https://mostexpensivewatches.net/listing/h_8051570114669", "buy_url": "https://mostexpensivewatches.net/out/h_8051570114669", "available": false}, {"id": "h_7400776204397", "title": "Rolex Tropical 1970 Rolex Daytona (Ref. 6262) White \"Paul Newman\" Dial", "brand": "Rolex", "model": "Tropical 1970 Rolex Daytona (Ref. 6262) White \"Paul Newman\" Dial", "reference": "1970", "price_usd": 295000.0, "currency": "USD", "condition": "unworn", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img027786copycopy3.jpg?v=1716427229", "detail_url": "https://mostexpensivewatches.net/listing/h_7400776204397", "buy_url": "https://mostexpensivewatches.net/out/h_7400776204397", "available": false}, {"id": "h_7515614183533", "title": "Rolex 1979 Rolex Daytona 18K YG (Ref. 6265) Champagne Dial W/ Rolex Guarantee Paper", "brand": "Rolex", "model": "1979 Rolex Daytona 18K YG (Ref. 6265) Champagne Dial W/ Rolex Guarantee Paper", "reference": "1979", "price_usd": 205000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img029349_e4cb9488-deb7-452b-ab0d-48eff312dc92.jpg?v=1723074764", "detail_url": "https://mostexpensivewatches.net/listing/h_7515614183533", "buy_url": "https://mostexpensivewatches.net/out/h_7515614183533", "available": false}, {"id": "h_7958393978989", "title": "Rolex 1978 Rolex Daytona 18K YG (Ref. 6265) Champagne Dial W/ Box, Papers, & Original Sales Receipt", "brand": "Rolex", "model": "1978 Rolex Daytona 18K YG (Ref. 6265) Champagne Dial W/ Box, Papers, & Original Sales Receipt", "reference": "1978", "price_usd": 200000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img040095_d89fe148-600e-49cd-8440-32229bbb70b9.jpg?v=1769208839", "detail_url": "https://mostexpensivewatches.net/listing/h_7958393978989", "buy_url": "https://mostexpensivewatches.net/out/h_7958393978989", "available": false}, {"id": "h_6883276456045", "title": "Rolex 1971 Rolex Daytona (Ref. 6262) Black \"Paul Newman\" Dial", "brand": "Rolex", "model": "1971 Rolex Daytona (Ref. 6262) Black \"Paul Newman\" Dial", "reference": "1971", "price_usd": 200000.0, "currency": "USD", "condition": "unworn", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/products/Img6855.jpg?v=1662680920", "detail_url": "https://mostexpensivewatches.net/listing/h_6883276456045", "buy_url": "https://mostexpensivewatches.net/out/h_6883276456045", "available": false}, {"id": "h_15751389053273", "title": "Rolex Rolex Daytona Steel 16520 Porcelain Mk1 Dial Box and Papers", "brand": "Rolex", "model": "Rolex Daytona Steel 16520 Porcelain Mk1 Dial Box and Papers", "reference": "16520", "price_usd": 150000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "Stainless Steel", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "bulang-and-sons", "merchant_name": "Bulang & Sons", "image_url": "https://cdn.shopify.com/s/files/1/0961/8613/8969/files/W-1231-Rolex-16520-Porcelain-Dial-Steel-Papers_001.jpg?v=1756206393", "detail_url": "https://mostexpensivewatches.net/listing/h_15751389053273", "buy_url": "https://mostexpensivewatches.net/out/h_15751389053273", "available": false}, {"id": "h_7002758283373", "title": "Rolex 1976 Rolex Daytona (Ref. 6263) Black \"Big Red\" Sigma Dial W/ Box & Papers", "brand": "Rolex", "model": "1976 Rolex Daytona (Ref. 6263) Black \"Big Red\" Sigma Dial W/ Box & Papers", "reference": "1976", "price_usd": 140000.0, "currency": "USD", "condition": "excellent", "box_papers": "full_set", "year": null, "case_material": "18k Yellow Gold", "case_size_mm": 40.0, "movement": "Automatic", "complications": [], "merchant_slug": "craft-and-tailored", "merchant_name": "Craft + Tailored", "image_url": "https://cdn.shopify.com/s/files/1/1104/9180/files/Img017179.jpg?v=1682469794", "detail_url": "https://mostexpensivewatches.net/listing/h_7002758283373", "buy_url": "https://mostexpensivewatches.net/out/h_7002758283373", "available": false}], "auction_lots": [{"slug": "rolex-6264-2020", "brand": "Rolex", "reference": "6264", "model": "Daytona \"JPS Paul Newman\"", "case_material": "18k Yellow Gold", "hammer_usd": 1545723, "year_sold": 2020, "venue": "Sotheby's London", "lot_summary": "This 18k yellow gold pump-pusher Daytona with a black Paul Newman dial set a record for the most expensive watch ever sold in an online-only auction at the time.", "source_url": "https://www.sothebys.com/en/articles/the-5-most-expensive-rolex-daytona-watches-sold-at-auction", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6264-2020"}, {"slug": "rolex-6264-2017", "brand": "Rolex", "reference": "6264", "model": "Cosmograph Daytona \"Lemon Dial\" Paul Newman", "case_material": "18k Yellow Gold", "hammer_usd": 871500, "year_sold": 2017, "venue": "Christie's New York", "lot_summary": "A highly attractive gold Paul Newman Daytona with a distinctive 'Lemon' grené dial and white graphics in the sub-dials.", "source_url": "https://www.christies.com/lot/lot-6084650", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6264-2017"}, {"slug": "rolex-6264-2022", "brand": "Rolex", "reference": "6264", "model": "Daytona \"Paul Newman Lemon\"", "case_material": "18k Yellow Gold", "hammer_usd": 819000, "year_sold": 2022, "venue": "Sotheby's New York", "lot_summary": "A rare 18k yellow gold reference 6264 featuring the highly coveted \"Lemon\" Paul Newman dial with white graphics on a yellow background.", "source_url": "https://www.sothebys.com/en/articles/the-anatomy-of-the-most-valuable-rolex-watches", "provenance": "ai_generated_grounded", "url": "https://mostexpensivewatches.net/auctions/rolex-6264-2022"}]}