Reference
Rolex Daytona
Reference 6264 · 18k Yellow Gold
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Track Rolex 6264
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About this reference
The Rolex Daytona reference 6264 was produced for a brief period between approximately 1969 and 1972, serving as a transitional model between the pump-pusher and screw-down pusher eras. In 18k yellow gold, the reference is significantly rarer than its steel counterparts, with production estimates suggesting only a few hundred units were manufactured. It features a 37mm Oyster case, a black acrylic tachymeter bezel, and the manual-wind Caliber 727 movement. Collectors value this reference for its short production window and the specific combination of the vintage pump-pusher aesthetic with the upgraded high-beat movement. On the secondary market, 18k gold examples typically command prices in the mid-to-high six-figure range. A notable variant is the "Paul Newman" dial configuration, which achieved a record result for the reference when a "John Player Special" 6264 sold for over $1.5 million at auction.
Hammer prices over time
Each dot is a documented public auction sale; click to view the lot. Dashed line marks the current asking median across live listings.
Auction track record
6 documented sales since 2017. Top hammer $1,545,723 at Sotheby's London in 2020. Median hammer: $471,795. Most recent: $463,904 in 2026.
Ranks #28 of 76 Rolex auction lots we track — see all Rolex records.
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All documented hammer prices
For this reference (and close variants).
| Lot | Year | Hammer | Venue |
|---|---|---|---|
| 6264 · Daytona "JPS Paul Newman" | 2020 | $1,545,723 | Sotheby's London |
| 6264 · Cosmograph Daytona "Lemon Dial" Paul Newman | 2017 | $871,500 | Christie's New York |
| 6264 · Daytona "Paul Newman Lemon" | 2022 | $819,000 | Sotheby's New York |
| 6264 · Daytona "Paul Newman" | 2026 | $463,904 | Antiquorum Monaco |
| 6264 · Cosmograph Daytona "Paul Newman" | 2026 | $471,795 | Antiquorum Monaco |
| 6264 · Cosmograph Daytona "Paul Newman" | 2026 | $447,392 | Antiquorum Monaco |
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