Watch of the Day · 2026-07-16 · from the archive
Rolex Daytona "John Player Special"
Ref. 6241 · 14k Yellow Gold — one documented result from the 1,156-lot MostExpensiveWatches auction record, featured today.
From the personal collection of Tom Brady, this 14k gold JPS Daytona was worn by the legendary quarterback during his induction into the Patriots Hall of Fame.
This 14k yellow gold Rolex Daytona "John Player Special" ref. 6241 sold for $1,140,000 at Sotheby's New York in 2024. From Tom Brady’s personal collection, the watch was worn during his Patriots Hall of Fame induction. This result represents one of 71 documented Rolex entries
Previous watches of the day
| Date | Watch | Result |
|---|---|---|
| 2026-08-20 | Audemars Piguet Jumping Hour (circa 1928) | $1,016,000 · Christie's New York · 2026 |
| 2026-08-19 | George Daniels Anniversary | $452,700 · Phillips Geneva · 2019 |
| 2026-08-18 | Richard Mille Felipe Massa 'White Demon' | $378,000 · Christie's Dubai · 2023 |
| 2026-08-17 | Rolex Daytona 'The Legend' | $3,726,000 · Phillips Geneva · 2017 |
| 2026-08-16 | Audemars Piguet Royal Oak Perpetual Calendar | $398,000 · Sotheby's Geneva · 2022 |
| 2026-08-15 | Greubel Forsey GMT Balancier Convexe (1 of 1) | $302,400 · Christie's Dubai · 2025 |
| 2026-08-14 | Rolex GMT-Master "Marlon Brando" | $1,952,000 · Phillips New York · 2019 |
| 2026-08-13 | George Daniels Anniversary | $1,260,614 · Phillips Geneva · 2023 |
| 2026-08-12 | Greubel Forsey Invention Piece 2 | $423,395 · Christie's Hong Kong · 2024 |
| 2026-08-11 | Cartier Tank Louis Cartier | $379,500 · Christie's New York · 2017 |
| 2026-08-10 | Vacheron Constantin Chronograph | $150,000 · Phillips Geneva · 2016 |
| 2026-08-09 | Greubel Forsey Double Tourbillon 30° | $225,806 · Phillips Hong Kong · 2016 |
| 2026-08-08 | Greubel Forsey Balancier Convexe S² Carbon | $176,400 · Christie's Dubai · 2025 |
| 2026-08-07 | Urwerk Maltese Falcon | $133,197 · Phillips Geneva · 2024 |
About this series
Every day MostExpensiveWatches features one documented auction result from its comp corpus — hammer prices with primary sources, the record layer behind the Grail Index and the daily Price Index. Machine-readable: /data/watch-of-the-day.json. Cite as “MostExpensiveWatches Watch of the Day”.
Compiled: 2026-07-16T00:15:35.403224+00:00