Sotheby's New York · 2024

Rolex — Daytona "John Player Special"

Reference 6241 · 14k Yellow Gold

$1,140,000

≈ CHF1.00M · €1.05M · £901k · HK$8.93M · ¥177,840,000

About this lot

From the personal collection of Tom Brady, this 14k gold JPS Daytona was worn by the legendary quarterback during his induction into the Patriots Hall of Fame.

Ranks #33 of 74 Rolex auction lots we track (top 45%) · #177 of 1,179 documented luxury watch sales overall (top 15%) · all Rolex records →

Source: https://www.sothebys.com/en/articles/the-5-most-expensive-rolex-watches

Other documented Rolex auction lots

ReferenceModelHammerYearVenue
6239 Daytona 'Paul Newman' $17,752,500 2017 Phillips New York
6062 Triple-Calendar Moonphase 'Bao Dai' $5,066,000 2017 Phillips Geneva
116595RBOW Daytona Rainbow Everose Gold $743,000 2024 Phillips New York
6263 Daytona 'Big Red' (John Mayer's) $5,400,000 2024 Phillips New York
6263 'RCO' Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated $3,724,000 2018 Phillips Geneva
1665 Double Red Sea-Dweller Mk1 $220,000 2024 Phillips New York

Comparable lots in this hammer band (cross-brand)

Other watches sold within ±35% of $1,140,000, excluding Rolex.

Brand · ReferenceModelHammerYearVenue
F.P. Journe
T
Tourbillon Souverain "Ruthenium" $1,140,000 2025 Sotheby's New York
Richard Mille
RM 62-01
Tourbillon Vibrating Alarm ACJ $1,141,000 2023 Sotheby's Hong Kong
Patek Philippe
5016 Second Series
Grand Complications Tourbillon Minute Repeater Perpetual Calendar Retrograde $1,144,000 2026 Sotheby's Hong Kong
Patek Philippe
5016P-018
Grand Complications Ref. 5016P-018 $1,134,000 2026 Bonhams Hong Kong
Audemars Piguet
26605CE.00.1248CE.98
Royal Oak Grand Complication $1,134,000 2022 Sotheby's New York
F.P. Journe
Rattrapante
Chronographe Monopoussoir Rattrapante Only Watch 2017 $1,150,000 2017 Christie's Geneva

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