Reference
H. Moser & Cie Swiss Mad Watch & Swiss Alp Watch Prototype
Reference 8327-1400 · Cheese / Brass and rhodium plated
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About this reference
The H. Moser & Cie. Swiss Mad Watch, reference 8327-1400, was produced as a unique piece in 2017 to protest changes in Swiss Made labeling requirements. The 42mm case is constructed from a stabilized resin composite containing genuine Vacherin Mont d’Or cheese, paired with a cowhide strap. It features a red fumé dial with white indices, mimicking the Swiss flag, and houses the hand-wound caliber HMC 327 with a 72-hour power reserve. While the original cheese-cased watch was a singular prototype, Moser also produced the Swiss Alp Watch on which the silhouette is based. The Swiss Mad Watch sold at a Christie’s charity auction in 2017 for 102,500 CHF. Because it is a unique piece, it does not have a standard secondary market range, though its historical significance as a satirical protest piece maintains its value in the high five-figure to low six-figure bracket.
Auction track record
1 documented sale since 2017. Top hammer $126,250 at Christie's Geneva in 2017. Median hammer: $126,250.
Ranks #3 of 12 H. Moser & Cie auction lots we track — see all H. Moser & Cie records.
All documented hammer prices
For this reference (and close variants).
| Lot | Year | Hammer | Venue |
|---|---|---|---|
| 8327-1400 / 5324-0200 · Swiss Mad Watch & Swiss Alp Watch Prototype | 2017 | $126,250 | Christie's Geneva |
About this reference
H. Moser & Cie's Swiss Mad Watch & Swiss Alp Watch Prototype (8327-1400) is a cheese / brass and rhodium plated reference in the H. Moser & Cie lineup. Browse all H. Moser & Cie inventory or set a price alert to be notified when a new example lists.