Watch of the Day · 2026-08-18 · from the archive
Richard Mille Felipe Massa 'White Demon'
Ref. RM011 AO RG-ATZ · White Ceramic and Red Gold — one documented result from the 1,183-lot MostExpensiveWatches auction record, featured today.
A limited edition 'White Demon' flyback chronograph, one of only 30 pieces produced for the Middle East market.
The 2023 sale of the Richard Mille Felipe Massa 'White Demon' (ref. RM011 AO RG-ATZ) for $378,000 at Christie's Dubai highlights the market for region-specific releases. Cased in white ceramic and red gold, this flyback chronograph is one of 30 pieces produced for the Middle East market. It represents one of 45 documented Richard Mille results, where the brand's auction record stands at $4,548,000, achieved by a Tourbillon Sapphire in 2023.
Full lot record & sources All Richard Mille results The Grail Index
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About this series
Every day MostExpensiveWatches features one documented auction result from its comp corpus — hammer prices with primary sources, the record layer behind the Grail Index and the daily Price Index. Machine-readable: /data/watch-of-the-day.json. Cite as “MostExpensiveWatches Watch of the Day”.
Compiled: 2026-08-18T00:15:18.645646+00:00