Reference
Rolex Cosmograph Daytona Big Red
Reference 6263 · Stainless Steel
The lowest current ask for the Rolex Cosmograph Daytona Big Red (ref. 6263) is $72,900 at Bulang And Sons, among 6 live listings we track. The auction record is $5,475,000 (Phillips New York, 2020). Updated July 1, 2026. View lowest ask →
Track Rolex 6263
Get inventory drops, auction comps, and market updates for this reference.
About this reference
The Rolex Cosmograph Daytona reference 6263 in stainless steel was produced from approximately 1971 until 1987. Collectors prioritize this reference for its Valjoux-based manual-wind caliber 727 and the inclusion of screw-down chronograph pushers, which increased water resistance compared to earlier pump-pusher models. The "Big Red" designation refers to the oversized red "Daytona" text curved above the six o'clock sub-dial, a specific dial configuration highly sought after for its visual distinction. The watch features a black acrylic tachymeter bezel and a 37mm Oyster case. On the current secondary market, prices typically range from $100,000 to over $150,000 depending on condition and provenance. A notable production variant is the "Sigma" dial, which features small Greek letters at the bottom to indicate the use of solid gold hour markers, often commanding a premium at auction.
Hammer prices over time
Each dot is a documented public auction sale; click to view the lot. Dashed line marks the current asking median across live listings.
Auction track record
12 documented sales since 2008. Top hammer $5,475,000 at Phillips New York in 2020. Median hammer: $1,089,186. Most recent: $952,500 in 2025.
Ranks #3 of 67 Rolex auction lots we track — see all Rolex records.
Live inventory matching this reference
Rolex
Rolex Daytona 6263
Ref. 6263 · 18k Yellow Gold
$295k
Rolex
Rolex Cosmograph Daytona 6262 Exotic White Dial
Ref. 6262 · Stainless Steel
$199k
Rolex
Rolex Daytona 6263 "Big Red"
Ref. 6263 · Stainless Steel
$135k
Rolex
1979 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1979 · 18k Yellow Gold
$105k
Rolex
1983 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1983 · 18k Yellow Gold
$90k
Rolex
1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box
Ref. 1964 · 18k Yellow Gold
$84k
Rolex
Rolex Cosmograph Daytona 6263 Silver Sigma Dial
Ref. 6263 · Stainless Steel
$73k
Rolex
Rolex Cosmograph Daytona 6239 Black Dial
Ref. 6239 · Stainless Steel
$52k
Rolex
1976 Rolex Daytona (Ref. 6263) Black "Big Red" Sigma Dial W/
Ref. 1976 · 18k Yellow Gold
$140k
Sold · archive
Rolex
Tropical 1973 Rolex Daytona (Ref. 6263) Silver Dial W/ Box &
Ref. 1973 · 18k Yellow Gold
$119k
Sold · archive
Rolex
1978 Rolex Daytona (Ref. 6263) Silver "Floating Big Red" Dia
Ref. 1978 · 18k Yellow Gold
$115k
Sold · archive
Rolex
Cosmograph Daytona 40mm Sundust Diamond-Set Dial Oyster Brac
Ref. 2024 · 18k Rose Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm Everose Gold Diamond-Set Dial Oyster
Ref. 2024 · 18k Rose Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm Golden Diamond-Set Dial Oyster Brace
Ref. 2024 · 18k Yellow Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm Yellow Gold Diamond-Set Dial Oysterf
Ref. 2024 · 18k Yellow Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm Black & White MOP Diamond-Set Dial O
Ref. 2024 · 18k White Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm White Gold White MOP Diamond-Set Dia
Ref. 2024 · 18k White Gold
$100k
Sold · archive
Rolex
Cosmograph Daytona 40mm White Gold Diamond-Set Dial Oysterfl
Ref. 2024 · 18k White Gold
$100k
Sold · archive
Rolex
1981 Rolex Daytona (Ref. 6263) Black "Big Red" Dial
Ref. 1981 · 18k Yellow Gold
$91k
Sold · archive
Rolex
Rolex Cosmograph Daytona 16528 Pave Dial with Emerald Hours
Ref. 16528 · 18k Yellow Gold
$85k
Sold · archive
Rolex
Rolex Cosmograph Daytona 6263 Big Red Floating Silver Soleil
Ref. 6263 · Stainless Steel
$85k
Sold · archive
Rolex
Rolex Cosmograph Daytona 6263 Panda Big Red Dial
Ref. 6263 · Stainless Steel
$82k
Sold · archive
Rolex
Rolex Cosmograph Daytona Tropical Dial ref. 6239
Ref. 6239 · Stainless Steel
$80k
Sold · archive
Rolex
Rolex Vintage Daytona 6263 Silver Big Red Dial
Ref. 6263 · Stainless Steel
$75k
Sold · archive
All documented hammer prices
For this reference (and close variants).
| Lot | Year | Hammer | Venue |
|---|---|---|---|
| 6263 · Daytona 'Big Red' (John Mayer's) | 2024 | $5,400,000 | Phillips New York |
| 6263 'RCO' · Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | 2018 | $3,724,000 | Phillips Geneva |
| 6263 · Daytona 'The Legend' | 2017 | $3,726,000 | Phillips Geneva |
| 6263 · Cosmograph Daytona "Big Red" | 2020 | $5,475,000 | Phillips New York |
| 6263 · Cosmograph Daytona "Oyster Sotto" | 2018 | $1,662,106 | Phillips Geneva |
| 6263 · Cosmograph Daytona "Albino" | 2015 | $1,418,000 | Phillips Geneva |
| 6263/6239 · Cosmograph Daytona "RCO" Paul Newman | 2013 | $1,089,186 | Christie's Geneva |
| 6263 · Daytona "Albino" | 2025 | $952,500 | Sotheby's New York |
| 6263 · Cosmograph Daytona "Sultan Qaboos" | 2013 | $864,521 | Christie's Geneva |
| 6263 · Cosmograph Daytona "Tiffany & Co." | 2016 | $804,000 | Phillips Geneva |
| 6263 · Daytona "Panda" Paul Newman | 2022 | $504,000 | Sotheby's New York |
| 6263 · Daytona Tiffany & Co. | 2008 | $155,000 | Antiquorum New York |
Browse all Rolex inventory · Set a price alert