Reference

Zenith El Primero Gold

Reference G381 · 18k Yellow Gold

2Live listings
$9kLow
$12kHigh
$11kMedian

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About this reference

The Zenith El Primero G381 was produced between 1969 and 1972, with a total production run of 700 units. This reference is the 18k yellow gold counterpart to the steel A386, sharing the same 38mm round case architecture and the high-frequency caliber 3019 PHC automatic chronograph movement. Collectors prioritize the G381 for its historical status as one of the three original El Primero launch models and its distinct dial configuration, which features white sub-dials on a white lacquered background rather than the tri-color registers found on the steel version. On the secondary market, prices typically range from $20,000 to $40,000 depending on the presence of the original Gay Frères gold ladder bracelet. A notable production detail is that early examples feature a "star" logo on the crown and caseback, which transitioned to the "NATO" star during the later production years.

Auction track record

1 documented sale since 2019. Top hammer $80,000 at Phillips Geneva in 2019. Median hammer: $80,000.

Ranks #7 of 33 Zenith auction lots we track — see all Zenith records.

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All documented hammer prices

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LotYearHammerVenue
G381 · El Primero Gold 2019 $80,000 Phillips Geneva

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