Icon · Senior Rolex specialist on MostExpensiveWatches.net
Rolex
Hans Wilsdorf founded Rolex in London in 1905 before relocating the company to Geneva in 1919. Technically, the brand focuses on industrial precision and durability rather than high-complication horology. It is known for developing the Oyster waterproof case and the Perpetual self-winding rotor mechanism. Most movements are COSC-certified chronometers produced in-house with a focus on consistency and serviceability. In the current market, Rolex occupies the luxury mass-production tier, with estimated annual production exceeding one million units. Prices typically range from five thousand to over fifty thousand dollars, though secondary market values often exceed retail prices due to high demand. The Submariner dive watch serves as the defining model line for the brand, establishing the template for the modern stainless steel sports watch through its unidirectional bezel and high water resistance ratings.
Ask the Rolex AI specialist
Hi — I am the AI specialist for Rolex. Rolex is the most universally recognized luxury watch brand. I can help you find specific references in live inventory across every dealer we track, compare prices, and explain provenance, papers, and what to look for. What are you researching?
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Featured Rolex listings
Default selection is the highest-value live inventory across tracked dealers. Rolex can claim this store and curate the picks.
Rolex · material-good
Rolex Rolex Daytona 6263 6263
Ref. 6263 · 18k Yellow Gold
AED 1.08M
Rolex · material-good
Rolex Rolex Daytona 126528 "Le Mans" 126528
Ref. 126528 · 18k Yellow Gold
AED 862k
Rolex · bulang-and-sons
Rolex Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial w
Ref. 1675/8 · 18k Yellow Gold
AED 807k
Rolex · bulang-and-sons
Rolex Rolex Cosmograph Daytona 6262 Exotic White Dial 6262
Ref. 6262 · Stainless Steel
AED 730k
Rolex · material-good
Rolex Rolex Daytona 6265 6265
Ref. 6265 · 18k Yellow Gold
AED 697k
Rolex · craft-and-tailored
Rolex 1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Bo
Ref. 1965 · Stainless Steel
AED 642k
3001 live Rolex listings tracked
Range AED 11k - AED 1.38M · median AED 37k · 8 tracked dealers.
material-good
Rolex Daytona 6263
Ref. 6263 · 18k Yellow Gold
AED 1.08M
material-good
Rolex Daytona 126528 "Le Mans"
Ref. 126528 · 18k Yellow Gold
AED 862k
bulang-and-sons
Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial wit
Ref. 1675/8 · 18k Yellow Gold
AED 807k
bulang-and-sons
Rolex Cosmograph Daytona 6262 Exotic White Dial
Ref. 6262 · Stainless Steel
AED 730k
material-good
Rolex Daytona 6265
Ref. 6265 · 18k Yellow Gold
AED 697k
craft-and-tailored
1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Box
Ref. 1965 · Stainless Steel
AED 642k
material-good
Rolex Yacht-Master 42 226668TBR
Ref. 56-01026 · 18k Yellow Gold
AED 532k
material-good
Rolex Daytona 6263 "Big Red"
Ref. 6263 · Stainless Steel
AED 495k
bulang-and-sons
Rolex Chronograph ref. 4500 Pulsations Dial
Ref. 4500 · Stainless Steel
AED 437k
craft-and-tailored
1979 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1979 · 18k Yellow Gold
AED 385k
watch-affinity
Day-Date 36 36mm Green Ombré Dial Diamond-Set Bezel with Dia
Ref. 2024 · 18k Yellow Gold
AED 367k
material-good
Rolex Daytona 6265 "Big Red"
Ref. 6265 · Stainless Steel
AED 361k
craft-and-tailored
*Unpolished* 1991 Rolex 'Zenith' Daytona 18K YG (Ref. 16528)
Ref. 16528 · Stainless Steel
AED 358k
craft-and-tailored
1983 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1983 · 18k Yellow Gold
AED 328k
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
AED 321k
craft-and-tailored
1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box
Ref. 1964 · 18k Yellow Gold
AED 307k
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
AED 301k
bulang-and-sons
Rolex Cosmograph Daytona 6263 Silver Sigma Dial
Ref. 6263 · Stainless Steel
AED 268k
bulang-and-sons
Rolex Day-Date 18038 Petrol Blue Stella Dial in 18k Yellow G
Ref. 18038 · 18k Yellow Gold
AED 257k
craft-and-tailored
1955 Rolex Oyster Precision (Ref. 6246) Black Honeycomb “Ste
Ref. 1955 · Stainless Steel
AED 252k
craft-and-tailored
1978 Rolex GMT-Master (Ref. 1675) Mk. II Dial "Blueberry"
Ref. 1978 · Stainless Steel
AED 202k
bulang-and-sons
Rolex Cosmograph Daytona 6239 Black Dial
Ref. 6239 · Stainless Steel
AED 190k
craft-and-tailored
1977 Rolex GMT-Master "Blueberry" (Ref. 1675) Mk. III "Radia
Ref. 1977 · Stainless Steel
AED 190k
material-good
Rolex Day-Date 18238 Pleiade Dial
Ref. 18238 · 18k Yellow Gold
AED 178k
bulang-and-sons
Rolex Submariner 6205 Small Crown "First Submariner"
Ref. 6205 · Stainless Steel
AED 165k
craft-and-tailored
1995 Rolex Day-Date 18K WG (Ref. 18239) Sapphire "Teardrop"
Ref. 18239 · 18k Yellow Gold
AED 160k
bulang-and-sons
Rolex Day-Date 18078 Green Khanjar Champagne Dial Bark Finis
Ref. 18078 · Platinum
AED 157k
craft-and-tailored
1980 Rolex Datejust 18K YG (Ref. 16018) Onyx Stone Dial
Ref. 16018 · Stainless Steel
AED 149k
craft-and-tailored
1995 Rolex Day-Date 18K YG (Ref. 18378) Factory Ruby & Diamo
Ref. 18378 · 18k Yellow Gold
AED 134k
material-good
Rolex Lady Datejust 6917 Turquoise Stone Dial
Ref. 6917 · 18k Yellow Gold
AED 123k
bulang-and-sons
Rolex GMT-Master 1675 Tropical Brown Gilt Chapter Ring Dial
Ref. 1675 · Stainless Steel
AED 121k
craft-and-tailored
1981 Rolex Day-Date 18K WG (Ref. 18039) Blue Vignette Diamon
Ref. 18039 · 18k Yellow Gold
AED 119k
craft-and-tailored
1991 Rolex Two-Tone Zenith Daytona (Ref. 16523) Black Mk. II
Ref. 16523 · Stainless Steel
AED 116k
bulang-and-sons
Rolex Submariner 5513 MilSub with Rolex Service Card
Ref. 5513 · Stainless Steel
AED 106k
bulang-and-sons
Rolex Explorer II 1655 Albino MK4 Dial from Original Owner w
Ref. 1655 · Stainless Steel
AED 95k
craft-and-tailored
1973 Rolex Day-Date 18K YG (Ref. 1803) Champagne "Wide Boy"
Ref. 1973 · 18k Yellow Gold
AED 91k
craft-and-tailored
*Unpolished* 1985 Rolex Oysterquartz Day-Date 18K YG (Ref. 1
Ref. 19018 · Stainless Steel
AED 90k
somlo
18ct yellow gold Rolex Datejust Oyster Perpetual wristwatch
Ref. 1952 · 18k Yellow Gold
AED 88k
bulang-and-sons
Rolex Day-Date 1803 in 18k Rose Gold Pink-on-Pink Gay Frères
Ref. 1803 · 18k Rose Gold
AED 88k
bulang-and-sons
Rolex Millgauss 1019 Silver Dial
Ref. 1019 · Stainless Steel
AED 83k
somlo
Stainless steel & 18ct yellow gold Rolex ref. 6305 Datejust
Ref. 6305 · 18k Yellow Gold
AED 81k
bulang-and-sons
Rolex Turn-O-Graph ref 6202
Ref. 6202 · Stainless Steel
AED 80k
bulang-and-sons
Rolex Sea-Dweller 1665 Great White MK1 Dial with Box and Pap
Ref. 1665 · Stainless Steel
AED 79k
bulang-and-sons
Rolex Day-Date 18038 Purple Jubilee Dial Box and Papers Fren
Ref. 18038 · Stainless Steel
AED 77k
bulang-and-sons
Rolex Day-Date 1803 Khanjar Sigma Champagne Dial
Ref. 1803 · Platinum
AED 76k
somlo
Steel & 18ct rose gold Rolex 'Bubbleback' Oyster Perpetual b
Ref. 1940 · 18k Rose Gold
AED 73k
bulang-and-sons
Rolex Day-Date 18078 Champagne Dial Bark with Papers W3731
Ref. 18078 · 18k Yellow Gold
AED 73k
bulang-and-sons
Rolex Submariner “Kermit” Flat 4 with Pouch and Papers Ref.
Ref. 16610LV · Stainless Steel
AED 72k
somlo
18ct yellow gold Rolex ref. 5050 Oyster perpetual 'Bubble ba
Ref. 5050 · 18k Yellow Gold
AED 66k
somlo
18ct yellow gold Rolex ref. 1601 Datejust Oyster Perpetual w
Ref. 1601 · 18k Yellow Gold
AED 64k
bulang-and-sons
Rolex Day-Date 18038 Champagne Diamond Markers Dial
Ref. 18038 · Stainless Steel
AED 61k
somlo
Stainless steel Rolex ref. 3372 Bubbleback Oyster Perpetual
Ref. 3372 · Stainless Steel
AED 59k
bulang-and-sons
Rolex Explorer II 16550 Galaxy Tropical Dial with Box and P
Ref. 16550 · Stainless Steel
AED 57k
bulang-and-sons
Rolex Submariner 5513 Maxi MK1 Dial
Ref. 5513 · Stainless Steel
AED 56k
craft-and-tailored
1983 Rolex Air-King (Ref. 5500) "Domino's Pizza"
Ref. 1983 · Stainless Steel
AED 55k
bulang-and-sons
Rolex GMT-Master 1675 MK1 Long-E Dial
Ref. 1675 · Stainless Steel
AED 55k
bulang-and-sons
Rolex Explorer 14270 "Blackout Dial" Silver Print
Ref. 14270 · Stainless Steel
AED 54k
bulang-and-sons
Rolex GMT-Master II 16710 Stick Dial with Original Guarantee
Ref. 16710 · Stainless Steel
AED 54k
bulang-and-sons
Rolex Submariner non serif dial ref 5512
Ref. 5512 · Stainless Steel
AED 54k
bulang-and-sons
Rolex Submariner 1680 MK1 Dial Pumpkin Patina Kissing 40 Inl
Ref. 1680 · Stainless Steel
AED 51k
Tracked dealers carrying Rolex
| Dealer | Country | Listings |
|---|---|---|
| Hodinkee Shop | US | 1079 |
| Craft + Tailored | US | 946 |
| Bulang & Sons | DE | 790 |
| Watch-Affinity | US | 159 |
| Somlo London | UK | 12 |
| Material Good | US | 8 |
| A Collected Man | UK | 6 |
| Collective Horology | US | 1 |
Rolex buying policies
Public summaries. The selling dealer's posted policy is authoritative.
Authentication
All Rolex listings shown on MostExpensiveWatches are tracked from vetted secondary-market dealers. Authentication is the selling dealer's responsibility — for Rolex specifically, confirm serial-to-reference alignment, box-and-papers if claimed, original bracelet links, and movement integrity. For modern pieces, verify the original guarantee card is dated and stamped.
Shipping
Shipping, insurance, duties, and import handling vary by the selling dealer. International buyers should confirm with their local customs broker before committing — luxury watches over $5,000 often require declared insurance and may attract import VAT or duty.
Returns
Return windows vary by dealer (typically 3–14 days for inspection-only returns). Confirm directly with the listing merchant before purchase. MostExpensiveWatches does not process returns directly.
Valuation
Rolex secondary-market prices move with auction comps, production volume signals, and dealer inventory turns. The range shown reflects current live listings — historical auction hammers may sit higher.
سجل المزادات - Rolex
أسعار مطرقة موثقة من Phillips وChristie's وSotheby's.
| Reference | Model | Hammer | Year | Venue |
|---|---|---|---|---|
| 6239 | Daytona 'Paul Newman' | $17,752,500 | 2017 | Phillips New York |
| 6062 | Triple-Calendar Moonphase 'Bao Dai' | $5,066,000 | 2017 | Phillips Geneva |
| 116595RBOW | Daytona Rainbow Everose Gold | $743,000 | 2024 | Phillips New York |
| 6263 | Daytona 'Big Red' (John Mayer's) | $5,400,000 | 2024 | Phillips New York |
| 6263 'RCO' | Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | $3,724,000 | 2018 | Phillips Geneva |
| 1665 | Double Red Sea-Dweller Mk1 | $220,000 | 2024 | Phillips New York |
| 5514 | COMEX Submariner | $525,000 | 2023 | Phillips Hong Kong |
| 6062 | Stelline (Stars Markers) | $1,140,000 | 2023 | Phillips Geneva |
Frequently asked
What is the price range for Rolex watches?
Currently in stock across our partner retailers, Rolex watches range from $3k to $375k, with a median price of $10k. There are 3001 Rolex references available right now.
Which Rolex references are most available right now?
The top Rolex references currently in stock are 2024, 1601, 16570.
What case materials does Rolex use most often?
Across our live Rolex inventory, the most common case materials are Stainless Steel, 18k Yellow Gold, 18k White Gold.
What complications does Rolex offer?
Our live Rolex inventory features watches with GMT / Dual Time, Chronograph, Moon Phase. Rolex, founded 1905, is the world's most recognized luxury watch brand. Vintage and discontinued references (Daytona Paul Newman, Submariner 'Big Crown') command millions at auction.
Is Rolex a good investment?
Yes — Patek Philippe, Audemars Piguet, F.P. Journe, A. Lange & Söhne and vintage Rolex have historically outperformed major asset classes including the S&P 500 over 10+ year holding periods (Knight Frank Luxury Investment Index).