Reference
Rolex Cosmograph Daytona Big Red
Reference 6263 · Stainless Steel
The lowest current ask for the Rolex Cosmograph Daytona Big Red (ref. 6263) is $72,900 at Bulang And Sons, among 6 live listings we track. The auction record is $5,475,000 (Phillips New York, 2020). Updated July 1, 2026. View lowest ask →
Track Rolex 6263
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About this reference
The Rolex Cosmograph Daytona reference 6263 in stainless steel was produced from approximately 1971 until 1987. Collectors prioritize this reference for its Valjoux-based manual-wind caliber 727 and the inclusion of screw-down chronograph pushers, which increased water resistance compared to earlier pump-pusher models. The "Big Red" designation refers to the oversized red "Daytona" text curved above the six o'clock sub-dial, a specific dial configuration highly sought after for its visual distinction. The watch features a black acrylic tachymeter bezel and a 37mm Oyster case. On the current secondary market, prices typically range from $100,000 to over $150,000 depending on condition and provenance. A notable production variant is the "Sigma" dial, which features small Greek letters at the bottom to indicate the use of solid gold hour markers, often commanding a premium at auction.
Hammer prices over time
Each dot is a documented public auction sale; click to view the lot. Dashed line marks the current asking median across live listings.
Auction track record
12 documented sales since 2008. Top hammer $5,475,000 at Phillips New York in 2020. Median hammer: $1,089,186. Most recent: $952,500 in 2025.
Ranks #3 of 67 Rolex auction lots we track — see all Rolex records.
Live inventory matching this reference
Rolex
Rolex Daytona 6263
Ref. 6263 · 18k Yellow Gold
AED 1.08M
Rolex
Rolex Cosmograph Daytona 6262 Exotic White Dial
Ref. 6262 · Stainless Steel
AED 730k
Rolex
Rolex Daytona 6263 "Big Red"
Ref. 6263 · Stainless Steel
AED 495k
Rolex
1979 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1979 · 18k Yellow Gold
AED 385k
Rolex
1983 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1983 · 18k Yellow Gold
AED 328k
Rolex
1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box
Ref. 1964 · 18k Yellow Gold
AED 307k
Rolex
Rolex Cosmograph Daytona 6263 Silver Sigma Dial
Ref. 6263 · Stainless Steel
AED 268k
Rolex
Rolex Cosmograph Daytona 6239 Black Dial
Ref. 6239 · Stainless Steel
AED 190k
Rolex
1976 Rolex Daytona (Ref. 6263) Black "Big Red" Sigma Dial W/
Ref. 1976 · 18k Yellow Gold
AED 514k
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Rolex
Tropical 1973 Rolex Daytona (Ref. 6263) Silver Dial W/ Box &
Ref. 1973 · 18k Yellow Gold
AED 437k
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Rolex
1978 Rolex Daytona (Ref. 6263) Silver "Floating Big Red" Dia
Ref. 1978 · 18k Yellow Gold
AED 422k
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Rolex
Cosmograph Daytona 40mm Sundust Diamond-Set Dial Oyster Brac
Ref. 2024 · 18k Rose Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm Everose Gold Diamond-Set Dial Oyster
Ref. 2024 · 18k Rose Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm Golden Diamond-Set Dial Oyster Brace
Ref. 2024 · 18k Yellow Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm Yellow Gold Diamond-Set Dial Oysterf
Ref. 2024 · 18k Yellow Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm Black & White MOP Diamond-Set Dial O
Ref. 2024 · 18k White Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm White Gold White MOP Diamond-Set Dia
Ref. 2024 · 18k White Gold
AED 367k
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Rolex
Cosmograph Daytona 40mm White Gold Diamond-Set Dial Oysterfl
Ref. 2024 · 18k White Gold
AED 367k
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Rolex
1981 Rolex Daytona (Ref. 6263) Black "Big Red" Dial
Ref. 1981 · 18k Yellow Gold
AED 334k
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Rolex
Rolex Cosmograph Daytona 16528 Pave Dial with Emerald Hours
Ref. 16528 · 18k Yellow Gold
AED 312k
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Rolex
Rolex Cosmograph Daytona 6263 Big Red Floating Silver Soleil
Ref. 6263 · Stainless Steel
AED 312k
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Rolex
Rolex Cosmograph Daytona 6263 Panda Big Red Dial
Ref. 6263 · Stainless Steel
AED 299k
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Rolex
Rolex Cosmograph Daytona Tropical Dial ref. 6239
Ref. 6239 · Stainless Steel
AED 293k
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Rolex
Rolex Vintage Daytona 6263 Silver Big Red Dial
Ref. 6263 · Stainless Steel
AED 275k
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All documented hammer prices
For this reference (and close variants).
| Lot | Year | Hammer | Venue |
|---|---|---|---|
| 6263 · Daytona 'Big Red' (John Mayer's) | 2024 | $5,400,000 | Phillips New York |
| 6263 'RCO' · Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | 2018 | $3,724,000 | Phillips Geneva |
| 6263 · Daytona 'The Legend' | 2017 | $3,726,000 | Phillips Geneva |
| 6263 · Cosmograph Daytona "Big Red" | 2020 | $5,475,000 | Phillips New York |
| 6263 · Cosmograph Daytona "Oyster Sotto" | 2018 | $1,662,106 | Phillips Geneva |
| 6263 · Cosmograph Daytona "Albino" | 2015 | $1,418,000 | Phillips Geneva |
| 6263/6239 · Cosmograph Daytona "RCO" Paul Newman | 2013 | $1,089,186 | Christie's Geneva |
| 6263 · Daytona "Albino" | 2025 | $952,500 | Sotheby's New York |
| 6263 · Cosmograph Daytona "Sultan Qaboos" | 2013 | $864,521 | Christie's Geneva |
| 6263 · Cosmograph Daytona "Tiffany & Co." | 2016 | $804,000 | Phillips Geneva |
| 6263 · Daytona "Panda" Paul Newman | 2022 | $504,000 | Sotheby's New York |
| 6263 · Daytona Tiffany & Co. | 2008 | $155,000 | Antiquorum New York |
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