Watch of the Day · 2026-08-17 · from the archive
Rolex Daytona 'The Legend'
Ref. 6263 · 18k Yellow Gold — one documented result from the 1,156-lot MostExpensiveWatches auction record, featured today.
One of only three known yellow gold 6263 Daytonas with a 'Paul Newman' lemon dial and screw-down pushers. This lot set a world record for the reference at the time of sale due to its extreme rarity and exceptional condition.
Selling for $3,726,000 at Phillips Geneva in 2017, this 18k yellow gold Rolex Daytona ref. 6263 'The Legend' set a world record for the reference at the time of sale. Its significance centers on its extreme rarity and exceptional condition, as one of only three known yellow gold 6263 Daytonas featuring a 'Paul Newman' lemon dial and screw-down pushers. Among the 71 documented Rolex results in the corpus, it stands beneath the brand's $17,752,500 record.
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| Date | Watch | Result |
|---|---|---|
| 2026-08-20 | Audemars Piguet Jumping Hour (circa 1928) | $1,016,000 · Christie's New York · 2026 |
| 2026-08-19 | George Daniels Anniversary | $452,700 · Phillips Geneva · 2019 |
| 2026-08-18 | Richard Mille Felipe Massa 'White Demon' | $378,000 · Christie's Dubai · 2023 |
| 2026-08-16 | Audemars Piguet Royal Oak Perpetual Calendar | $398,000 · Sotheby's Geneva · 2022 |
| 2026-08-15 | Greubel Forsey GMT Balancier Convexe (1 of 1) | $302,400 · Christie's Dubai · 2025 |
| 2026-08-14 | Rolex GMT-Master "Marlon Brando" | $1,952,000 · Phillips New York · 2019 |
| 2026-08-13 | George Daniels Anniversary | $1,260,614 · Phillips Geneva · 2023 |
| 2026-08-12 | Greubel Forsey Invention Piece 2 | $423,395 · Christie's Hong Kong · 2024 |
| 2026-08-11 | Cartier Tank Louis Cartier | $379,500 · Christie's New York · 2017 |
| 2026-08-10 | Vacheron Constantin Chronograph | $150,000 · Phillips Geneva · 2016 |
| 2026-08-09 | Greubel Forsey Double Tourbillon 30° | $225,806 · Phillips Hong Kong · 2016 |
| 2026-08-08 | Greubel Forsey Balancier Convexe S² Carbon | $176,400 · Christie's Dubai · 2025 |
| 2026-08-07 | Urwerk Maltese Falcon | $133,197 · Phillips Geneva · 2024 |
| 2026-08-06 | Audemars Piguet Royal Oak Grand Complication | $1,134,000 · Sotheby's New York · 2022 |
About this series
Every day MostExpensiveWatches features one documented auction result from its comp corpus — hammer prices with primary sources, the record layer behind the Grail Index and the daily Price Index. Machine-readable: /data/watch-of-the-day.json. Cite as “MostExpensiveWatches Watch of the Day”.
Compiled: 2026-08-17T00:15:23.782899+00:00