Guide pays
Acheter des montres d'ultra-luxe en Switzerland
Switzerland is the global capital of haute horology. Geneva is home to Patek Philippe, Vacheron Constantin, Rolex (international HQ), and the Geneva Seal (Poinçon de Genève). Zurich has the deepest old-money collector base. Manufacturer + AD pricing is typically the lowest worldwide for current production. Twice-yearly Phillips watch auctions in Geneva (May, November) are market-defining events for ultra-luxury watch prices globally.
Fiscalité et importation
8.1% VAT (reclaimable for non-Swiss residents on departure). 0% import duty.
Retailers clés
Phillips Perpetual (Geneva), Antiquorum (Geneva), Beyer Chronometrie (Zurich, founded 1760), Bucherer flagship (Zurich)
Maisons d'enchères
Phillips Geneva, Christie's Geneva, Sotheby's Geneva, Antiquorum Geneva, Bonhams Geneva
Idéal pour
Buying current production at lowest worldwide pricing. Phillips Geneva auction acquisition. Visiting brand museums and boutiques. Tourism + watch shopping combined.