Watch of the Day · 2026-08-17 · from the archive

Rolex Daytona 'The Legend'

Ref. 6263 · 18k Yellow Gold — one documented result from the 1,183-lot MostExpensiveWatches auction record, featured today.

Documented result
$3,726,000
Phillips Geneva · 2017
Rolex in the corpus
71 documented results · record $17,752,500 (2017)

One of only three known yellow gold 6263 Daytonas with a 'Paul Newman' lemon dial and screw-down pushers. This lot set a world record for the reference at the time of sale due to its extreme rarity and exceptional condition.

Selling for $3,726,000 at Phillips Geneva in 2017, this 18k yellow gold Rolex Daytona ref. 6263 'The Legend' set a world record for the reference at the time of sale. Its significance centers on its extreme rarity and exceptional condition, as one of only three known yellow gold 6263 Daytonas featuring a 'Paul Newman' lemon dial and screw-down pushers. Among the 71 documented Rolex results in the corpus, it stands beneath the brand's $17,752,500 record.

Full lot record & sources All Rolex results The Grail Index

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About this series

Every day MostExpensiveWatches features one documented auction result from its comp corpus — hammer prices with primary sources, the record layer behind the Grail Index and the daily Price Index. Machine-readable: /data/watch-of-the-day.json. Cite as “MostExpensiveWatches Watch of the Day”.

Compiled: 2026-08-17T00:15:23.782899+00:00