Reference
Zenith El Primero Gold
Reference G381 · 18k Yellow Gold
The lowest current ask for the Zenith El Primero Gold (ref. G381) is $6,450 at Analog Shift, among 5 live listings we track. The auction record is $80,000 (Phillips Geneva, 2019). Updated August 18, 2026. View lowest ask →
Track Zenith G381
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About this reference
The Zenith El Primero G381 was produced between 1969 and 1972, with a total production run of 700 units. This reference is the 18k yellow gold counterpart to the steel A386, sharing the same 38mm round case architecture and the high-frequency caliber 3019 PHC automatic chronograph movement. Collectors prioritize the G381 for its historical status as one of the three original El Primero launch models and its distinct dial configuration, which features white sub-dials on a white lacquered background rather than the tri-color registers found on the steel version. On the secondary market, prices typically range from $20,000 to $40,000 depending on the presence of the original Gay Frères gold ladder bracelet. A notable production detail is that early examples feature a "star" logo on the crown and caseback, which transitioned to the "NATO" star during the later production years.
Auction track record
1 documented sale since 2019. Top hammer $80,000 at Phillips Geneva in 2019. Median hammer: $80,000.
Ranks #7 of 33 Zenith auction lots we track — see all Zenith records.
Live inventory matching this reference
Zenith
Zenith Chronomaster El Primero 1969 'Rolling Stones Edition'
Ref. 1969 · Stainless Steel
¥1,345,240
Zenith
Zenith Chronomaster El Primero
Ref. 40992441 · Stainless Steel
¥1,074,600
Zenith
Zenith Chronomaster El Primero 'Range Rover'
Ref. 40992442 · Stainless Steel
¥1,074,600
Zenith
Zenith Chronomaster El Primero 'Range Rover'
Ref. 40992438 · Stainless Steel
¥1,026,840
Zenith
Zenith Chronomaster El Primero 'Range Rover'
Ref. 40992437 · Stainless Steel
¥1,026,840
Zenith
1970s Zenith El Primero (Ref. A386)
Ref. ZEPA386-1 · Stainless Steel
¥3,788,960
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Zenith
Zenith El-Primero Covergirl Chronograph ref. A3818
Ref. W-3545 · Stainless Steel
¥3,168,080
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Zenith
1970s Zenith El Primero Automatic Chronograph 18K YG (Ref. G
Ref. ZEPG383PC · Stainless Steel
¥2,841,720
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Zenith
Zenith Chronomaster Sport El Primero Yoshida Limited Edition
Ref. 3101.3600 · Stainless Steel
¥2,515,360
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Zenith
Zenith DEFY Skyline C.X Ceramic Edition (Pre-owned)
Ref. — · High-Tech Ceramic
¥2,388,000
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Zenith
Zenith Chronomaster Sport El Primero Yoshida Limited Edition
Ref. 3101.3600 · Stainless Steel
¥2,196,960
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Zenith
Zenith DEFY Skyline C.X Ceramic Edition (Pre-owned)
Ref. — · High-Tech Ceramic
¥2,149,200
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Zenith
1970s Zenith El Primero Chronograph "Cover Girl" (Ref. A3818
Ref. ZEPA3818 · Stainless Steel
¥2,029,800
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Zenith
Zenith DEFY Skyline C.X for Collective (Sold Out)
Ref. — · Stainless Steel
¥1,958,160
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Zenith
Zenith El Primero G381 Revival 50th Anniversary Limited Edit
Ref. 400 · Stainless Steel
¥1,942,240
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Zenith
Zenith Defy El Primero 21 Patrick Mouratoglou Limited Editio
Ref. 9000.9004/ · Stainless Steel
¥1,783,040
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Zenith
Zenith Chronomaster El Primero A384 Revival Lupin the Third
Ref. 400 · Stainless Steel
¥1,703,440
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Zenith
Zenith El Primero C.01 (Pre-owned) - 07/50
Ref. — · Stainless Steel
¥1,560,160
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Zenith
Zenith Chronomaster El Primero Revival A3818 Airweight Cover
Ref. 400 · Stainless Steel
¥1,520,360
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Zenith
Zenith El Primero Striking 10th | REF. 18.2040.4052 | Limite
Ref. 2040.4052 · 18k Rose Gold
¥1,512,400
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Zenith
Zenith El Primero G381 Revival 50th Anniversary Limited Edit
Ref. 400 · Stainless Steel
¥1,432,800
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Zenith
Zenith Chronomaster El Primero SJX Limited Edition 97.G383.4
Ref. 400/38 · Stainless Steel
¥1,265,640
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Zenith
Zenith El Primero C.01 (Pre-owned) - 01/50
Ref. — · Stainless Steel
¥1,241,760
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Zenith
Zenith El Primero C.01 (Pre-owned) - 35/50
Ref. — · Stainless Steel
¥1,209,920
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All documented hammer prices
For this reference (and close variants).
| Lot | Year | Hammer | Venue |
|---|---|---|---|
| G381 · El Primero Gold | 2019 | $80,000 | Phillips Geneva |
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