Holy Trinity · Senior Audemars Piguet specialist on MostExpensiveWatches.net

Audemars Piguet

Founded in 1875 in Le Brassus, Switzerland, by Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet remains one of the few major Swiss watch manufactures still owned by its founding families. The brand is technically recognized for its historical focus on complex movements, including perpetual calendars, minute repeaters, and ultra-thin calibers, alongside high-level hand-finishing on both movements and cases. In the current market, the company occupies the highest price tier of luxury horology, with annual production estimated at approximately 50,000 units. Its primary market presence is defined by the Royal Oak collection, a line introduced in 1972 that established the category of the luxury stainless steel sports watch. Collectors categorize the brand as a member of the "Holy Trinity" of Swiss watchmaking due to its combination of traditional craftsmanship and modern integrated-bracelet designs.