Icon · Senior Rolex specialist on MostExpensiveWatches.net
Rolex
Hans Wilsdorf founded Rolex in London in 1905 before relocating the company to Geneva in 1919. Technically, the brand focuses on industrial precision and durability rather than high-complication horology. It is known for developing the Oyster waterproof case and the Perpetual self-winding rotor mechanism. Most movements are COSC-certified chronometers produced in-house with a focus on consistency and serviceability. In the current market, Rolex occupies the luxury mass-production tier, with estimated annual production exceeding one million units. Prices typically range from five thousand to over fifty thousand dollars, though secondary market values often exceed retail prices due to high demand. The Submariner dive watch serves as the defining model line for the brand, establishing the template for the modern stainless steel sports watch through its unidirectional bezel and high water resistance ratings.
Ask the Rolex AI specialist
Hi — I am the AI specialist for Rolex. Rolex is the most universally recognized luxury watch brand. I can help you find specific references in live inventory across every dealer we track, compare prices, and explain provenance, papers, and what to look for. What are you researching?
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Featured Rolex listings
Default selection is the highest-value live inventory across tracked dealers. Rolex can claim this store and curate the picks.
Rolex · material-good
Rolex Rolex Daytona 6263 6263
Ref. 6263 · 18k Yellow Gold
¥47,937,500
Rolex · material-good
Rolex Rolex Daytona 126528 "Le Mans" 126528
Ref. 126528 · 18k Yellow Gold
¥38,187,500
Rolex · bulang-and-sons
Rolex Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial w
Ref. 1675/8 · 18k Yellow Gold
¥35,750,000
Rolex · bulang-and-sons
Rolex Rolex Cosmograph Daytona 6262 Exotic White Dial 6262
Ref. 6262 · Stainless Steel
¥32,337,500
Rolex · material-good
Rolex Rolex Daytona 6265 6265
Ref. 6265 · 18k Yellow Gold
¥30,875,000
Rolex · craft-and-tailored
Rolex 1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Bo
Ref. 1965 · Stainless Steel
¥28,437,500
3001 live Rolex listings tracked
Range ¥487,500 - ¥60,937,500 · median ¥1,657,500 · 8 tracked dealers.
material-good
Rolex Daytona 6263
Ref. 6263 · 18k Yellow Gold
¥47,937,500
material-good
Rolex Daytona 126528 "Le Mans"
Ref. 126528 · 18k Yellow Gold
¥38,187,500
bulang-and-sons
Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial wit
Ref. 1675/8 · 18k Yellow Gold
¥35,750,000
bulang-and-sons
Rolex Cosmograph Daytona 6262 Exotic White Dial
Ref. 6262 · Stainless Steel
¥32,337,500
material-good
Rolex Daytona 6265
Ref. 6265 · 18k Yellow Gold
¥30,875,000
craft-and-tailored
1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Box
Ref. 1965 · Stainless Steel
¥28,437,500
material-good
Rolex Yacht-Master 42 226668TBR
Ref. 56-01026 · 18k Yellow Gold
¥23,562,500
material-good
Rolex Daytona 6263 "Big Red"
Ref. 6263 · Stainless Steel
¥21,937,500
bulang-and-sons
Rolex Chronograph ref. 4500 Pulsations Dial
Ref. 4500 · Stainless Steel
¥19,337,500
craft-and-tailored
1979 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1979 · 18k Yellow Gold
¥17,062,500
watch-affinity
Day-Date 36 36mm Green Ombré Dial Diamond-Set Bezel with Dia
Ref. 2024 · 18k Yellow Gold
¥16,250,000
material-good
Rolex Daytona 6265 "Big Red"
Ref. 6265 · Stainless Steel
¥16,006,250
craft-and-tailored
*Unpolished* 1991 Rolex 'Zenith' Daytona 18K YG (Ref. 16528)
Ref. 16528 · Stainless Steel
¥15,843,750
craft-and-tailored
1983 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1983 · 18k Yellow Gold
¥14,543,750
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
¥14,218,750
craft-and-tailored
1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box
Ref. 1964 · 18k Yellow Gold
¥13,609,375
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
¥13,325,000
bulang-and-sons
Rolex Cosmograph Daytona 6263 Silver Sigma Dial
Ref. 6263 · Stainless Steel
¥11,846,250
bulang-and-sons
Rolex Day-Date 18038 Petrol Blue Stella Dial in 18k Yellow G
Ref. 18038 · 18k Yellow Gold
¥11,358,750
craft-and-tailored
1955 Rolex Oyster Precision (Ref. 6246) Black Honeycomb “Ste
Ref. 1955 · Stainless Steel
¥11,171,875
craft-and-tailored
1978 Rolex GMT-Master (Ref. 1675) Mk. II Dial "Blueberry"
Ref. 1978 · Stainless Steel
¥8,937,500
bulang-and-sons
Rolex Cosmograph Daytona 6239 Black Dial
Ref. 6239 · Stainless Steel
¥8,433,750
craft-and-tailored
1977 Rolex GMT-Master "Blueberry" (Ref. 1675) Mk. III "Radia
Ref. 1977 · Stainless Steel
¥8,409,375
material-good
Rolex Day-Date 18238 Pleiade Dial
Ref. 18238 · 18k Yellow Gold
¥7,881,250
bulang-and-sons
Rolex Submariner 6205 Small Crown "First Submariner"
Ref. 6205 · Stainless Steel
¥7,296,250
craft-and-tailored
1995 Rolex Day-Date 18K WG (Ref. 18239) Sapphire "Teardrop"
Ref. 18239 · 18k Yellow Gold
¥7,068,750
bulang-and-sons
Rolex Day-Date 18078 Green Khanjar Champagne Dial Bark Finis
Ref. 18078 · Platinum
¥6,971,250
craft-and-tailored
1980 Rolex Datejust 18K YG (Ref. 16018) Onyx Stone Dial
Ref. 16018 · Stainless Steel
¥6,581,250
craft-and-tailored
1995 Rolex Day-Date 18K YG (Ref. 18378) Factory Ruby & Diamo
Ref. 18378 · 18k Yellow Gold
¥5,931,250
material-good
Rolex Lady Datejust 6917 Turquoise Stone Dial
Ref. 6917 · 18k Yellow Gold
¥5,443,750
bulang-and-sons
Rolex GMT-Master 1675 Tropical Brown Gilt Chapter Ring Dial
Ref. 1675 · Stainless Steel
¥5,346,250
craft-and-tailored
1981 Rolex Day-Date 18K WG (Ref. 18039) Blue Vignette Diamon
Ref. 18039 · 18k Yellow Gold
¥5,281,250
craft-and-tailored
1991 Rolex Two-Tone Zenith Daytona (Ref. 16523) Black Mk. II
Ref. 16523 · Stainless Steel
¥5,118,750
bulang-and-sons
Rolex Submariner 5513 MilSub with Rolex Service Card
Ref. 5513 · Stainless Steel
¥4,696,250
bulang-and-sons
Rolex Explorer II 1655 Albino MK4 Dial from Original Owner w
Ref. 1655 · Stainless Steel
¥4,208,750
craft-and-tailored
1973 Rolex Day-Date 18K YG (Ref. 1803) Champagne "Wide Boy"
Ref. 1973 · 18k Yellow Gold
¥4,021,875
craft-and-tailored
*Unpolished* 1985 Rolex Oysterquartz Day-Date 18K YG (Ref. 1
Ref. 19018 · Stainless Steel
¥3,981,250
somlo
18ct yellow gold Rolex Datejust Oyster Perpetual wristwatch
Ref. 1952 · 18k Yellow Gold
¥3,900,000
bulang-and-sons
Rolex Day-Date 1803 in 18k Rose Gold Pink-on-Pink Gay Frères
Ref. 1803 · 18k Rose Gold
¥3,883,750
bulang-and-sons
Rolex Millgauss 1019 Silver Dial
Ref. 1019 · Stainless Steel
¥3,656,250
somlo
Stainless steel & 18ct yellow gold Rolex ref. 6305 Datejust
Ref. 6305 · 18k Yellow Gold
¥3,575,000
bulang-and-sons
Rolex Turn-O-Graph ref 6202
Ref. 6202 · Stainless Steel
¥3,558,750
bulang-and-sons
Rolex Sea-Dweller 1665 Great White MK1 Dial with Box and Pap
Ref. 1665 · Stainless Steel
¥3,510,000
bulang-and-sons
Rolex Day-Date 18038 Purple Jubilee Dial Box and Papers Fren
Ref. 18038 · Stainless Steel
¥3,396,250
bulang-and-sons
Rolex Day-Date 1803 Khanjar Sigma Champagne Dial
Ref. 1803 · Platinum
¥3,371,875
somlo
Steel & 18ct rose gold Rolex 'Bubbleback' Oyster Perpetual b
Ref. 1940 · 18k Rose Gold
¥3,250,000
bulang-and-sons
Rolex Day-Date 18078 Champagne Dial Bark with Papers W3731
Ref. 18078 · 18k Yellow Gold
¥3,233,750
bulang-and-sons
Rolex Submariner “Kermit” Flat 4 with Pouch and Papers Ref.
Ref. 16610LV · Stainless Steel
¥3,168,750
somlo
18ct yellow gold Rolex ref. 5050 Oyster perpetual 'Bubble ba
Ref. 5050 · 18k Yellow Gold
¥2,925,000
somlo
18ct yellow gold Rolex ref. 1601 Datejust Oyster Perpetual w
Ref. 1601 · 18k Yellow Gold
¥2,843,750
bulang-and-sons
Rolex Day-Date 18038 Champagne Diamond Markers Dial
Ref. 18038 · Stainless Steel
¥2,681,250
somlo
Stainless steel Rolex ref. 3372 Bubbleback Oyster Perpetual
Ref. 3372 · Stainless Steel
¥2,600,000
bulang-and-sons
Rolex Explorer II 16550 Galaxy Tropical Dial with Box and P
Ref. 16550 · Stainless Steel
¥2,518,750
bulang-and-sons
Rolex Submariner 5513 Maxi MK1 Dial
Ref. 5513 · Stainless Steel
¥2,478,125
craft-and-tailored
1983 Rolex Air-King (Ref. 5500) "Domino's Pizza"
Ref. 1983 · Stainless Steel
¥2,437,500
bulang-and-sons
Rolex GMT-Master 1675 MK1 Long-E Dial
Ref. 1675 · Stainless Steel
¥2,421,250
bulang-and-sons
Rolex Explorer 14270 "Blackout Dial" Silver Print
Ref. 14270 · Stainless Steel
¥2,396,875
bulang-and-sons
Rolex GMT-Master II 16710 Stick Dial with Original Guarantee
Ref. 16710 · Stainless Steel
¥2,388,750
bulang-and-sons
Rolex Submariner non serif dial ref 5512
Ref. 5512 · Stainless Steel
¥2,380,625
bulang-and-sons
Rolex Submariner 1680 MK1 Dial Pumpkin Patina Kissing 40 Inl
Ref. 1680 · Stainless Steel
¥2,258,750
Tracked dealers carrying Rolex
| Dealer | Country | Listings |
|---|---|---|
| Hodinkee Shop | US | 1079 |
| Craft + Tailored | US | 946 |
| Bulang & Sons | DE | 790 |
| Watch-Affinity | US | 159 |
| Somlo London | UK | 12 |
| Material Good | US | 8 |
| A Collected Man | UK | 6 |
| Collective Horology | US | 1 |
Rolex buying policies
Public summaries. The selling dealer's posted policy is authoritative.
Authentication
All Rolex listings shown on MostExpensiveWatches are tracked from vetted secondary-market dealers. Authentication is the selling dealer's responsibility — for Rolex specifically, confirm serial-to-reference alignment, box-and-papers if claimed, original bracelet links, and movement integrity. For modern pieces, verify the original guarantee card is dated and stamped.
Shipping
Shipping, insurance, duties, and import handling vary by the selling dealer. International buyers should confirm with their local customs broker before committing — luxury watches over $5,000 often require declared insurance and may attract import VAT or duty.
Returns
Return windows vary by dealer (typically 3–14 days for inspection-only returns). Confirm directly with the listing merchant before purchase. MostExpensiveWatches does not process returns directly.
Valuation
Rolex secondary-market prices move with auction comps, production volume signals, and dealer inventory turns. The range shown reflects current live listings — historical auction hammers may sit higher.
オークション履歴 - Rolex
Phillips、Christie's、Sotheby's の落札価格を記録。
| Reference | Model | Hammer | Year | Venue |
|---|---|---|---|---|
| 6239 | Daytona 'Paul Newman' | $17,752,500 | 2017 | Phillips New York |
| 6062 | Triple-Calendar Moonphase 'Bao Dai' | $5,066,000 | 2017 | Phillips Geneva |
| 116595RBOW | Daytona Rainbow Everose Gold | $743,000 | 2024 | Phillips New York |
| 6263 | Daytona 'Big Red' (John Mayer's) | $5,400,000 | 2024 | Phillips New York |
| 6263 'RCO' | Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | $3,724,000 | 2018 | Phillips Geneva |
| 1665 | Double Red Sea-Dweller Mk1 | $220,000 | 2024 | Phillips New York |
| 5514 | COMEX Submariner | $525,000 | 2023 | Phillips Hong Kong |
| 6062 | Stelline (Stars Markers) | $1,140,000 | 2023 | Phillips Geneva |
Frequently asked
What is the price range for Rolex watches?
Currently in stock across our partner retailers, Rolex watches range from $3k to $375k, with a median price of $10k. There are 3001 Rolex references available right now.
Which Rolex references are most available right now?
The top Rolex references currently in stock are 2024, 1601, 16570.
What case materials does Rolex use most often?
Across our live Rolex inventory, the most common case materials are Stainless Steel, 18k Yellow Gold, 18k White Gold.
What complications does Rolex offer?
Our live Rolex inventory features watches with GMT / Dual Time, Chronograph, Moon Phase. Rolex, founded 1905, is the world's most recognized luxury watch brand. Vintage and discontinued references (Daytona Paul Newman, Submariner 'Big Crown') command millions at auction.
Is Rolex a good investment?
Yes — Patek Philippe, Audemars Piguet, F.P. Journe, A. Lange & Söhne and vintage Rolex have historically outperformed major asset classes including the S&P 500 over 10+ year holding periods (Knight Frank Luxury Investment Index).