Sotheby's New York · 2024
Rolex — Daytona "John Player Special"
Reference 6241 · 14k Yellow Gold
$1,140,000
≈ CHF917k · €998k · £855k · HK$8.94M · ¥183,916,200
About this lot
From the personal collection of Tom Brady, this 14k gold JPS Daytona was worn by the legendary quarterback during his induction into the Patriots Hall of Fame.
Ranks #29 of 67 Rolex auction lots we track (top 43%) · #152 of 1,119 documented luxury watch sales overall (top 14%) · all Rolex records →
Source: https://www.sothebys.com/en/articles/the-5-most-expensive-rolex-watches
Other documented Rolex auction lots
| Reference | Model | Hammer | Year | Venue |
|---|---|---|---|---|
| 6239 | Daytona 'Paul Newman' | $17,752,500 | 2017 | Phillips New York |
| 6062 | Triple-Calendar Moonphase 'Bao Dai' | $5,066,000 | 2017 | Phillips Geneva |
| 116595RBOW | Daytona Rainbow Everose Gold | $743,000 | 2024 | Phillips New York |
| 6263 | Daytona 'Big Red' (John Mayer's) | $5,400,000 | 2024 | Phillips New York |
| 6263 'RCO' | Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | $3,724,000 | 2018 | Phillips Geneva |
| 1665 | Double Red Sea-Dweller Mk1 | $220,000 | 2024 | Phillips New York |
Comparable lots in this hammer band (cross-brand)
Other watches sold within ±35% of $1,140,000, excluding Rolex.
| Brand · Reference | Model | Hammer | Year | Venue |
|---|---|---|---|---|
| F.P. Journe T |
Tourbillon Souverain "Ruthenium" | $1,140,000 | 2025 | Sotheby's New York |
| Richard Mille RM 62-01 |
Tourbillon Vibrating Alarm ACJ | $1,141,000 | 2023 | Sotheby's Hong Kong |
| Audemars Piguet 26605CE.00.1248CE.98 |
Royal Oak Grand Complication | $1,134,000 | 2022 | Sotheby's New York |
| F.P. Journe Rattrapante |
Chronographe Monopoussoir Rattrapante Only Watch 2017 | $1,150,000 | 2017 | Christie's Geneva |
| Audemars Piguet 26591IO |
Royal Oak Concept Supersonnerie | $1,152,000 | 2024 | Phillips Geneva |
| Patek Philippe 3448 |
Perpetual Calendar 'Padellone' | $1,155,000 | 2019 | Christie's New York |