Icon · Senior Rolex specialist on MostExpensiveWatches.net
Rolex
Hans Wilsdorf founded Rolex in London in 1905 before relocating the company to Geneva in 1919. Technically, the brand focuses on industrial precision and durability rather than high-complication horology. It is known for developing the Oyster waterproof case and the Perpetual self-winding rotor mechanism. Most movements are COSC-certified chronometers produced in-house with a focus on consistency and serviceability. In the current market, Rolex occupies the luxury mass-production tier, with estimated annual production exceeding one million units. Prices typically range from five thousand to over fifty thousand dollars, though secondary market values often exceed retail prices due to high demand. The Submariner dive watch serves as the defining model line for the brand, establishing the template for the modern stainless steel sports watch through its unidirectional bezel and high water resistance ratings.
Ask the Rolex AI specialist
Hi — I am the AI specialist for Rolex. Rolex is the most universally recognized luxury watch brand. I can help you find specific references in live inventory across every dealer we track, compare prices, and explain provenance, papers, and what to look for. What are you researching?
Voice mode requires microphone access. Audio streams live to Gemini and is not stored. The specialist can recommend specific listings, never complete a purchase.
Featured Rolex listings
Default selection is the highest-value live inventory across tracked dealers. Rolex can claim this store and curate the picks.
Rolex · material-good
Rolex Rolex Daytona 6263 6263
Ref. 6263 · 18k Yellow Gold
€271k
Rolex · material-good
Rolex Rolex Daytona 126529LN "Le Mans" 56-01054
Ref. 56-01054 · 18k White Gold
€221k
Rolex · material-good
Rolex Rolex Daytona 126528 "Le Mans" 126528
Ref. 126528 · 18k Yellow Gold
€216k
Rolex · bulang-and-sons
Rolex Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial w
Ref. 1675/8 · 18k Yellow Gold
€202k
Rolex · material-good
Rolex Rolex Daytona 6265 6265
Ref. 6265 · 18k Yellow Gold
€175k
Rolex · craft-and-tailored
Rolex 1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Bo
Ref. 1965 · Stainless Steel
€161k
3812 live Rolex listings tracked
Range €3k - €345k · median €9k · 9 tracked dealers.
material-good
Rolex Daytona 6263
Ref. 6263 · 18k Yellow Gold
€271k
material-good
Rolex Daytona 126529LN "Le Mans"
Ref. 56-01054 · 18k White Gold
€221k
material-good
Rolex Daytona 126528 "Le Mans"
Ref. 126528 · 18k Yellow Gold
€216k
bulang-and-sons
Rolex GMT-Master 1675/8 Unqiue Brown Khanjar Nipple Dial wit
Ref. 1675/8 · 18k Yellow Gold
€202k
material-good
Rolex Daytona 6265
Ref. 6265 · 18k Yellow Gold
€175k
craft-and-tailored
1965 Rolex Submariner (Ref. 5513) Gilt Explorer Dial W/ Box
Ref. 1965 · Stainless Steel
€161k
watch-collectors-uk
Rolex Day-Date Masterpiece 39 | REF. 18956 | Platinum | Blac
Ref. 18956 · Platinum
€124k
bulang-and-sons
Rolex Chronograph ref. 4500 Pulsations Dial
Ref. 4500 · Stainless Steel
€109k
craft-and-tailored
1979 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1979 · 18k Yellow Gold
€97k
watch-affinity
Day-Date 36 36mm Green Ombré Dial Diamond-Set Bezel with Dia
Ref. 2024 · 18k Yellow Gold
€92k
material-good
Rolex Daytona 6265 "Big Red"
Ref. 6265 · Stainless Steel
€91k
craft-and-tailored
*Unpolished* 1991 Rolex 'Zenith' Daytona 18K YG (Ref. 16528)
Ref. 16528 · Stainless Steel
€90k
material-good
Rolex Daytona 6265 "Big Red" Black Dial
Ref. 6265 · Stainless Steel
€82k
craft-and-tailored
1983 Rolex Daytona (Ref. 6263) Silver "Big Red" Dial
Ref. 1983 · 18k Yellow Gold
€82k
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
€80k
craft-and-tailored
1964 Rolex Cosmograph Daytona (Ref. 6239) Silver Dial W/ Box
Ref. 1964 · 18k Yellow Gold
€77k
craft-and-tailored
1978 Rolex Daytona (Ref. 6265) Black "Floating Big Red" Dial
Ref. 1978 · 18k Yellow Gold
€71k
bulang-and-sons
Rolex Cosmograph Daytona 16528 Black Floating Dial in 18k Ye
Ref. 16528 · 18k Yellow Gold
€64k
bulang-and-sons
Rolex Day-Date 18038 Petrol Blue Stella Dial in 18k Yellow G
Ref. 18038 · 18k Yellow Gold
€64k
craft-and-tailored
1955 Rolex Oyster Precision (Ref. 6246) Black Honeycomb “Ste
Ref. 1955 · Stainless Steel
€63k
watch-collectors-uk
Rolex Day-Date | REF. 1804 | Oxblood Red 'Stella' Dial | Rar
Ref. 1804 · 18k Rose Gold
€60k
material-good
Rolex Precision "Cover Watch" 4599
Ref. 4599 · 18k Rose Gold
€59k
bulang-and-sons
Rolex Cosmograph Daytona 6265 MK2 Silver Sigma Panda Dial
Ref. 6265 · Stainless Steel
€59k
watch-collectors-uk
Rolex Day-Date | REF. 18078 | Cherry Red 'Stella' Diamond Di
Ref. 18078 · 18k Yellow Gold
€53k
bulang-and-sons
Rolex Cosmograph Daytona 6239 Black Dial
Ref. 6239 · Stainless Steel
€45k
bulang-and-sons
Rolex Submariner 5512 4-liner Gilt Chapter Ring Exclamation
Ref. 5512 · Stainless Steel
€45k
material-good
Rolex Day-Date 18238 Pleiade Dial
Ref. 18238 · 18k Yellow Gold
€45k
material-good
Rolex Day-Date II 218235
Ref. 218235 · 18k Rose Gold
€44k
bulang-and-sons
Rolex Submariner 6205 Small Crown "First Submariner"
Ref. 6205 · Stainless Steel
€41k
material-good
Rolex Sky-Dweller 326235-0005
Ref. 326235-0005 · 18k Rose Gold
€41k
craft-and-tailored
1995 Rolex Day-Date 18K WG (Ref. 18239) Sapphire "Teardrop"
Ref. 18239 · 18k Yellow Gold
€40k
bulang-and-sons
Rolex Day-Date 18078 Green Khanjar Champagne Dial Bark Finis
Ref. 18078 · Platinum
€39k
material-good
Rolex Daytona 116515LN
Ref. 56-01041 · 18k Rose Gold
€34k
bulang-and-sons
Rolex Cosmograph Daytona 116520 Panna dial Box and Paper Set
Ref. 116520 · Stainless Steel
€34k
craft-and-tailored
1995 Rolex Day-Date 18K YG (Ref. 18378) Factory Ruby & Diamo
Ref. 18378 · 18k Yellow Gold
€34k
watch-collectors-uk
Rolex Pearlmaster DateJust 34 | REF. 81338 | Mother of Pearl
Ref. 81338 · 18k Yellow Gold
€33k
material-good
Rolex Lady Datejust 6917 Turquoise Stone Dial
Ref. 6917 · 18k Yellow Gold
€31k
craft-and-tailored
1981 Rolex Day-Date 18K WG (Ref. 18039) Blue Vignette Diamon
Ref. 18039 · 18k Yellow Gold
€30k
watch-collectors-uk
Rolex Queen Midas Cellini | REF. 4341 | 18k Yellow Gold | 25
Ref. 4341 · 18k Yellow Gold
€30k
craft-and-tailored
2018 Rolex Day-Date 18K RG (Ref. 118235) Pink Diamond Marker
Ref. 118235 · 18k Yellow Gold
€29k
craft-and-tailored
1991 Rolex Two-Tone Zenith Daytona (Ref. 16523) Black Mk. II
Ref. 16523 · Stainless Steel
€29k
watch-collectors-uk
Rolex Lady DateJust 26mm | REF. 179138 | Black Diamond Dial
Ref. 179138 · 18k Yellow Gold
€27k
bulang-and-sons
Rolex GMT-Master 1675 Tropical Brown Gilt Chapter Ring Dial
Ref. 1675 · Stainless Steel
€27k
bulang-and-sons
Rolex Submariner 5513 MilSub with Rolex Service Card
Ref. 5513 · Stainless Steel
€27k
bulang-and-sons
Rolex Submariner 1680 Red Meters First MK2 Dial
Ref. 1680 · Stainless Steel
€26k
watch-collectors-uk
Rolex Day-Date Platinum | REF. 18346 | Silver Diamond Dial |
Ref. 18346 · Platinum
€25k
watch-collectors-uk
Rolex Sky-Dweller | REF. 326939 | White Dial | 18k White Gol
Ref. 326939 · 18k White Gold
€24k
bulang-and-sons
Rolex Explorer II 1655 Albino MK4 Dial from Original Owner w
Ref. 1655 · Stainless Steel
€24k
watch-collectors-uk
Rolex Day-Date | REF. 18048 | Blue Vignette Diamond Dial & B
Ref. 18048 · 18k Yellow Gold
€23k
bulang-and-sons
Rolex Cosmograph Daytona 116500LN Black Dial Full Set 2021
Ref. 2021 · Stainless Steel
€23k
craft-and-tailored
*Unpolished* 1985 Rolex Oysterquartz Day-Date 18K YG (Ref. 1
Ref. 19018 · Stainless Steel
€23k
bulang-and-sons
Rolex GMT-Master 1675 MK1 Long-E Dial Fuchsia Insert with Bo
Ref. 1675 · Stainless Steel
€21k
bulang-and-sons
Rolex Day-Date 1803 Grey Dial with Original Box and Double P
Ref. 1803 · Platinum
€21k
bulang-and-sons
Rolex Millgauss 1019 Silver Dial
Ref. 1019 · Stainless Steel
€21k
watch-collectors-uk
Rolex DateJust Pearlmaster | REF. 69308 | Blue Diamond Dial
Ref. 69308 · 18k Yellow Gold
€21k
watch-collectors-uk
Rolex DateJust | REF. 68248 | 31mm | Lapis Lazuli Diamond Di
Ref. 68248 · 18k Yellow Gold
€21k
somlo
Stainless steel & 18ct yellow gold Rolex ref. 6305 Datejust
Ref. 6305 · 18k Yellow Gold
€20k
bulang-and-sons
Rolex Turn-O-Graph ref 6202
Ref. 6202 · Stainless Steel
€20k
watch-collectors-uk
Rolex Cellini Moonphase | REF. 50535 | 18k Rose Gold | 39mm
Ref. 50535 · 18k Rose Gold
€19k
bulang-and-sons
Rolex Day-Date 18038 Purple Jubilee Dial Box and Papers Fren
Ref. 18038 · Stainless Steel
€19k
Tracked dealers carrying Rolex
| Dealer | Country | Listings |
|---|---|---|
| Hodinkee Shop | US | 1079 |
| Craft + Tailored | US | 943 |
| Watch Collectors UK | UK | 832 |
| Bulang & Sons | DE | 768 |
| Watch-Affinity | US | 159 |
| Material Good | US | 13 |
| Somlo London | UK | 11 |
| A Collected Man | UK | 6 |
| Collective Horology | US | 1 |
Rolex buying policies
Public summaries. The selling dealer's posted policy is authoritative.
Authentication
All Rolex listings shown on MostExpensiveWatches are tracked from vetted secondary-market dealers. Authentication is the selling dealer's responsibility — for Rolex specifically, confirm serial-to-reference alignment, box-and-papers if claimed, original bracelet links, and movement integrity. For modern pieces, verify the original guarantee card is dated and stamped.
Shipping
Shipping, insurance, duties, and import handling vary by the selling dealer. International buyers should confirm with their local customs broker before committing — luxury watches over $5,000 often require declared insurance and may attract import VAT or duty.
Returns
Return windows vary by dealer (typically 3–14 days for inspection-only returns). Confirm directly with the listing merchant before purchase. MostExpensiveWatches does not process returns directly.
Valuation
Rolex secondary-market prices move with auction comps, production volume signals, and dealer inventory turns. The range shown reflects current live listings — historical auction hammers may sit higher.
Histórico de leilões - Rolex
Preços de martelo documentados pela Phillips, Christie's e Sotheby's.
| Reference | Model | Hammer | Year | Venue |
|---|---|---|---|---|
| 6239 | Daytona 'Paul Newman' | $17,752,500 | 2017 | Phillips New York |
| 6062 | Triple-Calendar Moonphase 'Bao Dai' | $5,066,000 | 2017 | Phillips Geneva |
| 116595RBOW | Daytona Rainbow Everose Gold | $743,000 | 2024 | Phillips New York |
| 6263 | Daytona 'Big Red' (John Mayer's) | $5,400,000 | 2024 | Phillips New York |
| 6263 'RCO' | Daytona 'RCO' Paul Newman Oysterquartz Concept Outdated | $3,724,000 | 2018 | Phillips Geneva |
| 1665 | Double Red Sea-Dweller Mk1 | $220,000 | 2024 | Phillips New York |
| 5514 | COMEX Submariner | $525,000 | 2023 | Phillips Hong Kong |
| 6062 | Stelline (Stars Markers) | $1,140,000 | 2023 | Phillips Geneva |
Frequently asked
What is the price range for Rolex watches?
Currently in stock across our partner retailers, Rolex watches range from $3k to $375k, with a median price of $10k. There are 3812 Rolex references available right now.
Which Rolex references are most available right now?
The top Rolex references currently in stock are 2024, 16570, 16613.
What case materials does Rolex use most often?
Across our live Rolex inventory, the most common case materials are Stainless Steel, 18k Yellow Gold, 18k White Gold.
What complications does Rolex offer?
Our live Rolex inventory features watches with GMT / Dual Time, Chronograph, Moon Phase. Rolex, founded 1905, is the world's most recognized luxury watch brand. Vintage and discontinued references (Daytona Paul Newman, Submariner 'Big Crown') command millions at auction.
Is Rolex a good investment?
Yes — Patek Philippe, Audemars Piguet, F.P. Journe, A. Lange & Söhne and vintage Rolex have historically outperformed major asset classes including the S&P 500 over 10+ year holding periods (Knight Frank Luxury Investment Index).