Weekly market brief · 2026-09-28 · from the archive

The ultra-luxury watch market this week

One dated, citable read on the top of the market — compiled from the Price Index, the Grail Index, the auction desk's verified results and the Watch of the Day record. Every figure is first-party and documented.

Price Index
100.0
11,933 matched listings · as of 2026-09-28
Grail Index ($1M+)
183
$619,611,257 documented · 2002–2026
Verified sales tracked
6
latest auction-desk recaps
As of September 28, 2026, the Price Index stands at 99.974 (-0.026% since baseline) across 11,933 matched listings over 117 tracked days. A. Lange & Söhne (+0.15%) and Tudor (+0.01%) recorded gains, while Audemars Piguet (-0.13%), Jaeger-LeCoultre (-0.13%), and Cartier (-0.11%) declined. The Grail Index tracks 183 documented $1M+ results totaling $619,611,257 over 2002–2026. In verified results, Sotheby's Important Watches sale in Hong Kong (concluded September 18, 2026) recorded three verified lots led by rare Patek Philippe complications with a top result of $520,000. Phillips concluded two Geneva Sessions online auctions on September 11, 2026: one achieved a $700,000 high across four verified lots led by F.P. Journe and A. Lange & Söhne, while the other posted one verified lot reaching $282,500 for an F.P. Journe. Ahead, Christie's will hold Watches Online: The Dubai Edit in Dubai on October 5, 2026, followed by Sotheby's Fine Watches in Paris on October 7, 2026, and Phillips The New York Watch Auction (Autumn) in New York on October 22, 2026.

The week's verified results

SaleConcluded Verified lotsTop result
The Geneva Sessions, Fall 2026 (Online Auction) · Phillips, Geneva 2026-09-11 1 $282,500
Important Watches · Sotheby's, Hong Kong 2026-09-18 3 $520,000
Phillips Watches Online Auction: The Geneva Sessions, Fall 2026 · Phillips, Geneva 2026-09-11 4 $700,000
Hong Kong Online Watches: Beyond Time · Bonhams, Hong Kong 2026-09-03 1 $648,595
Important Modern & Vintage Timepieces · Antiquorum, Monaco 2026-06-28 4 $463,904
Watches Online: The New York Edit · Christie's, New York 2026-06-17 5 $762,000

Index movers

Gainers

A. Lange & Söhne +0.15%

Tudor +0.01%

Decliners

Audemars Piguet -0.13%

Jaeger-LeCoultre -0.13%

Cartier -0.11%

The week in Watch of the Day

2026-09-28 Panerai Radiomir Guido Panerai & Figlio $391,000 · Phillips Geneva · 2023
2026-09-27 Bovet Miss Audrey Sweet Fairy Only Watch $247,000 · Christie's Geneva · 2021
2026-09-26 Panerai Radiomir Type C 'Helmut Rösel' $112,000 · Phillips Geneva · 2017
2026-09-25 Rolex Cosmograph Daytona "Paul Newman" $471,795 · Antiquorum Monaco · 2026
2026-09-24 Berneron Mirage 34 "Chrysoprase" $502,000 · Phillips Geneva · 2026
2026-09-23 Cartier Crash $284,130 · Phillips Geneva · 2020
2026-09-22 Audemars Piguet Jules Audemars Grande Sonnerie $239,400 · Sotheby's Hong Kong · 2022

What's ahead

2026-10-05 Christie's — Watches Online: The Dubai Edit Dubai
2026-10-07 Sotheby's — Fine Watches Paris
2026-10-22 Phillips — The New York Watch Auction (Autumn) New York
2026-11-07 Antiquorum — Important Modern & Vintage Timepieces Geneva
2026-11-07 Phillips — The Geneva Watch Auction: XXIV Geneva

Full auction calendar

Previous briefs

2026-10-052026-09-212026-09-142026-09-072026-08-312026-08-242026-08-172026-08-102026-08-032026-07-272026-07-202026-07-13

About this brief

Compiled weekly from MostExpensiveWatches' first-party data: the Price Index, the Grail Index, auction-desk recaps and the daily record. Machine-readable: /data/market-brief.json. Cite as “MostExpensiveWatches Weekly Market Brief”.

Compiled: 2026-09-28T08:15:09.532702+00:00